Analyst Location

United States



Coverage



Regions

MaryAnn Holder-Browne

Research Manager, CMO Advisory Practice




  • By: 

    • Laurie Buczek Loading
    • MaryAnn Holder-Browne Loading
    This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
  • By: 

    • Laurie Buczek Loading
    • Marci Maddox Loading
    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • MaryAnn Holder-Browne Loading
    • Lavanya Jindal Loading
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
  • By: 

    • Laurie Buczek Loading
    • MaryAnn Holder-Browne Loading
    This IDC Survey addresses the current state and future trajectory of partner and channel marketing. As the business landscape transforms and partners experience uncertainty with marketplaces, marketing leaders want to understand how partner...
  • GenAI Use Cases for Marketing

    By:

    • Marci Maddox Loading
    • Roger Beharry Lall Loading
    • Laurie Buczek Loading
    • Lavanya Jindal Loading
    • Gerry Murray Loading
    • MaryAnn Holder-Browne Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 Conference: Tech Supplier Tech Supplier