TECH BUYER Oct 2022 - IDC FutureScape - Doc # US49754022

IDC FutureScape: Worldwide Future Consumer 2023 Predictions

By:

David Myhrer
Loading
, Frank Gillett,
Greg Ireland
Loading
,
Adam Wright
Loading
,
Lewis Ward
Loading
,
Massimiliano Claps
Loading
,
Dorothy Creamer
Loading
,
Seng Keong Low
Loading
Abstract

This IDC study contains IDC's top 10 future consumer predictions for 2023-2027.

"Changes provoked by the COVID-19 pandemic are combining with stark generational differences to give rise to the Future Consumer, driven by the mainstreaming of the unique habits of Gen Z and Millennials," said David Myhrer, vice president of Consumer Strategies at IDC. "A thriving consumer business will require developing relationships with these younger consumers and developing offerings that resonate with them. The top 10 predictions identify the most important trends and related areas of opportunity."


Coverage

Content


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us