target audience: TECH BUYER Publication date: Oct 2022 - Document type: IDC FutureScape - Doc Document number: # US49754022
IDC FutureScape: Worldwide Future Consumer 2023 Predictions
This IDC study contains IDC's top 10 future consumer predictions for 2023-2027.
"Changes provoked by the COVID-19 pandemic are combining with stark generational differences to give rise to the Future Consumer, driven by the mainstreaming of the unique habits of Gen Z and Millennials," said David Myhrer, vice president of Consumer Strategies at IDC. "A thriving consumer business will require developing relationships with these younger consumers and developing offerings that resonate with them. The top 10 predictions identify the most important trends and related areas of opportunity."