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Protecting and Growing Your Market Share

How a leading solar infrastructure provider addressed possible market share loss

The Situation

A leading global solar Photovoltaic (PV) cell provider is facing intense competition as the solar energy market is about to peak. The company was primarily concerned about potentially losing market share due to product quality, after-sales service, or pricing, making it easier for customers to switch to the competition.

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The Solution

IDC proposed a Net Promoter and Net Satisfaction study covering pre-and post-purchase experience dimensions, from marketing promotions support to after-sales professionalism, among a cross-section sample of the company’s customers and key partners to understand key attribute drivers for loyalty and retention versus attrition and churn.

The Results

  • The client’s key strengths in product quality, solution design, and after-sales services.

  • The notable areas for improvement, such as marketing and promotion support, pre-sales (training), product use, and maintenance.

  • IDC highly recommended to the client that they must address these areas of weakness to avert any possible market share loss.

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Keeping the Growth Momentum with the Right Country and Industry Focus

How an infrastructure vendor leveraged IDC to grow its AI infrastructure business

The Situation

As the demand for AI applications heat up, IT vendors are aware it will trigger growth opportunities for infrastructure vendors. To stay ahead of competition, a leading infrastructure vendor sought to better understand the AI infrastructure opportunities for Singapore and Hong Kong. Specifically, the vendor was interested in the market size and forecast at country and industry-level to help them make data-driven strategic decisions on their investments and growth plans.

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  • The Solution

    As part of its market insights report, IDC provided industry-level market size information, both historical and forecast, for the selected countries. IDC also prepared a detailed market definition and taxonomy for the vendor based on the latest IDC Worldwide Artificial Intelligence Infrastructure Tracker Taxonomy. This initiative was undertaken to help the client use IDC data correctly and make informed decisions that will impact their business strategies.

  • The Result

    Equipped with IDC’s custom analytics support and content marketing capabilities, the infrastructure vendor identified the key industry targets in Singapore and Hong Kong and successfully engaged their primary target companies for these industries through various marketing initiatives.

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Expanding Core Business Strategically Through Insights on Adjacent Markets

How a leading communications services provider expanded beyond telecom

The Situation

A leading Asia/Pacific communication services provider (CSP) needed a deep understanding of its current Australia and New Zealand ICT market opportunities. The interest ranged from its core telecom services, mobility, and Internet of Things (IoT) businesses to the adjacent opportunities in the IT market across hardware, software, professional services, and managed services as it aims to diversify revenue sources.

The CSP needed custom research to determine where to focus their sales, marketing, and operational resources across key ICT products, customer segments, industries, and states.

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The Solution

IDC analysts across multiple domains worked together to provide a five-year revenue forecast for approximately 60 ICT solution categories and sub-categories. The comprehensive and cohesive analyses covered critical and emerging domains such as telecom fixed line, mobility, IoT, customer contact centers, networking, cybersecurity, and UC&C.

The Results

  • Reliable annual market forecast and growth rates for TAM estimates.

  • Insightful qualitative analysis and industry trends to support strategy planning.

  • Detailed industry and customer segmentation for more optimal prioritization and resource allocation.

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Quantifying the Economic Impact of Digital Transformation

How a large tech company leveraged IDC research to build thought leadership in its signature marketing campaign

The Situation

A leading global software firm, one of the largest technology companies in the world by market capitalization, needed an in-depth research study to serve as the foundation of its signature marketing campaign for the entire Asia/Pacific region for a full year.

Aimed at positioning itself as a thought leader in digital transformation for the greater good, the client sought to establish itself as a technology provider keen to drive technology adoption to help nations and their governments fulfill their technology goals and realize more significant benefits for businesses and citizens.

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The Solution

IDC banked on its market intelligence and leadership footprint in the region to provide the client with actionable insights and clear recommendations on various areas of the research, including how businesses can seize digital transformation opportunities and learn from missed opportunities after failing to capitalize on them.

Aside from the business impact, the research also covered both the macroeconomic and societal benefits of technology to the Asia Pacific countries and their citizens, fulfilling the client’s objectives of making the output relevant to various readers and worth the media’s attention.

The Results

  • 17 markets covered

  • Almost 2000 news stories published by the end of 2023

  • Over 76M social impressions tracked

  • 35,000+ additional website page views

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Revolutionize your approach to decision making

Reshape the way you navigate choices for enhanced market potential. Enhance your data options for deeper insights.

Tailored analytics designed just for you

Leverage our team of global analysts to explore custom analytics that dive deeper, providing unmatched insights that go beyond the confines of conventional market data.

We help you:

  • Uncover new growth opportunities
  • Understand your competition
  • Get ahead of trends shaping your market(s)
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Better informed strategies start with custom intelligence

No two businesses are alike, and neither should your analytics solutions be. We tailor our offerings to suit your unique requirements. Backed by a team of seasoned global analysts and cutting-edge technology, we bring unparalleled expertise to your fingertips.

  • Understand your market

    Forward-thinking research and competitive insights with the kind of intelligence that validates the market for tech solutions and identifies new business opportunities.

  • Accurate Market Forecasts

    We help corporate finance professionals measure and improve performance in existing markets, with data to inform processes of deploying capital and resources.

  • Accurate sales targets

    Sales managers work with us to understand how the market is growing, plan sales targets and inform compensation plans.

  • The GenAI impact on your existing markets

    As businesses navigate the transformative effects of GenAI on the market landscape, understanding where and how GenAI impacts your specific markets becomes imperative for sustained success. The question arises: Are you attempting to quantify GenAI’s impact on your current and adjacent markets?

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  • Analyst quote

    “What makes IDC unique is we have the data across most tech markets, our analysts have a deep understanding of the market and buyer behavior. This combination of data and insights allows us to help our clients develop an effective strategy, make the right decisions to achieve their goals.”

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About IDC Spotlight Papers

Spotlight Papers provide an IDC Analyst expert perspective on topics such as business, technology or industry challenges and trends, followed by a profile section highlighting your company or solution.

The profile section includes an objective review of your company or solutions and an insightful challenges section written by the CSP. Spotlight Papers give your customers the ability to identify their challenges and evaluate if your company or solution is the best fit for them.

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Why Choose a Spotlight Paper?

  • Help your customers identify the challenges they are facing

  • Objectively showcase your company and solutions you offer

  • Compel buyer engagement and convey how your solutions address their challenges

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About IDC InfoBriefs

An IDC InfoBrief offers data-driven research content, in a visually appealing format. It focuses on audience-essential data, based on published and/or primary research. This document highlights a market or technology analysis, with a high-level analyst assessment of audience needs and desired strategies for technology adoption.

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Why Choose an InfoBrief?

  • Content that is visually appealing, expertly designed and easy to digest

  • InfoBriefs resonate with a C-level audience

  • Highlights a market or technology analysis

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About IDC Customer Case Studies

Validate your company and solutions with an IDC Customer Case Study. IDC Customer Case Studies discuss challenges and solutions in business and technology in an IDC-branded article format. Each document includes project details such as implementation description, benefits of technology implementation, and project challenges.

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Why Choose a Customer Case Study?

  • Give your customers the confidence to trust and purchase from your company and adopt your solutions

  • Nurture and convert leads to purchase your products and services

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About IDC Blogs

Leverage an IDC Analyst as a guest, or featured, blogger to share IDC expertise and opinion, with research-based insights. Address the concerns and needs of your target audience with content focused on breaking news in the industry, market or technology trends/predictions or stimulates a market or technology discussion.

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Why Choose a Blog?

  • Drive more website traffic to your business and promote your products and services

  • Convert traffic into leads

  • Build trust with your customers with IDC expertise and objective research

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About IDC Analyst Connections

IDC Analyst Connections leverage a question and answer format between your company and an IDC Analyst. Each Analyst Connection focuses on market or technology trends/predictions that address specific concerns and needs of the target audience.

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Why Choose an Analyst Connection?

  • Top of funnel thought leadership piece to introduce a point, or concept, to your audience

  • High level discussion

  • Digestible topic

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