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Team of technology and industry analysts as well as consulting talent in Asia/Pacific complementing IDC’s international research expertise.

Changing the way the world thinks about the effects of technology on business and society.

International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.

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PCD Market Overview 2025Q2

PCD market posted growth of 9.3% in the second quarter of 2025 (2Q25) from the prior year, with global volumes reaching 107.1 million shipments. PC market grew by 7.3% year-over-year with shipments totaling 107.1 million units and tablet market grew by 13.1% with shipments totaling 38.3 million units. While both PC and tablet markets continue to grow, the US market is starting to feel the pinch of import tariffs.

The US PC market was expected to cool down this quarter given the inventory buildup to begin the year, but what we witnessed here highlights US PC demand slowing down in anticipation of the import tariffs looming deadline. Despite a flat US PC market, the rest of the world demonstrated an appetite for PCs, fueled by an aging installed base and by a steady transition to Windows 11.

Tablet market performance was better than expected. Growth continued from the first quarter with product refreshes, replacement cycles, active education projects and subsidies in China driving the shipment volume. Vendor pre-stocking activity in anticipation of tariffs led to better-than-expected performance in the U.S.

“We realize PC growth in such an indeterminate market seems odd, but many factors come into play supporting the momentum,” said Ryan Reith, group vice president with IDC’s Worldwide Device Trackers. “The supply side of the PC industry is doing its best to navigate the unknowns as no one wants to sit on their heels and potentially miss an opportunity, but at the same time it is very risky carrying inventory which is a possibility given the strong first half sell-in.  The bigger concern is what overall demand looks like as we get late into Q3 and beyond.  Price increases will likely be dispersed over time and geography depending on vendor strategy which can potentially lead to some attractive promotions as a way to clear inventory backups.  Also, something that would seem odd at a time when prices are expected to rise because of tariffs.”

Looking ahead, the PCD market is forecasted to grow by 5% year-over-year in 2025Q3 and by 5.4% year-over-year for full year 2025 with a total of 430 million shipment units. Better than expected shipments in 2025H1, with strong performance from some PC and tablet vendors and some anticipated deals in 2025H2 will drive the market. In addition, seasonal activity is expected to further increase volumes in short term forecast.

Historical PCD Market Share

QuarterDesktopDetachable TabletNotebookSlate TabletWorkstation
2024Q216,814,85718,959,00745,482,77314,855,2401,880,583
2024Q317,762,77319,632,18049,639,05820,101,8211,915,824
2024Q418,292,35122,022,38749,280,94018,030,3851,997,263
2025Q117,500,77620,091,36944,525,41014,440,3541,905,598
2025Q218,047,80321,058,06048,835,82317,198,9961,983,747
Data table for “Historical PCD Market Share” chart

Forecast PCD Market Share

YearDesktopDetachable TabletDT & Datacenter WSMobile WSNotebook
202571,887,08685,936,7503,073,0464,878,437198,211,346
202669,477,81483,915,5483,113,3794,925,064196,853,306
202768,079,23384,852,4333,258,0775,135,738200,348,590
202867,477,32884,884,0663,425,9255,288,384203,163,862
202966,960,58885,343,4873,553,0495,435,975206,131,120
Data table for “Forecast PCD Market Share” chart

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IDC’s North America Distribution Tracker, Powered by the GTDC

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About the Partnership

The exclusive partnership between IDC and the Global Technology Distribution Council (GTDC) provides the industry’s most comprehensive view of technology distribution data and market trends in the US and Canada. By combining IDC’s vast market data with the GTDC’s ‘sales through’ data, IDC now offers an unmatched view of movement and trends in the tech market, analyzing different routes to market from the tech supplier to the tech buyer.

The Right Data For You

This proprietary data combination is now offered in weekly and monthly installments through IDC’s North America Distribution Tracker, powered by the GTDC. Both delivery options provide sales data from six major distributors for the North America market, representing nearly 90% of the 2-tier channel.

IDC’s North America Distribution Tracker data is delivered through a proprietary, leading-edge platform that allows users to analyze the data via online pivoting and visualizations, and export via CSV.

JAN 2025

IT Distribution Revenues Return to Growth in Q4 Led by Personal Computing and Software Spending, according to the IDC North America Distribution Tracker, Powered by GTDC

Read Press Release View All Press Releases

Key Target Roles to Leverage our Data

Channel Leaders

Leverage the data as a single point of truth to manage distribution relationships via quarterly business reviews.

Pricing Managers

Use the data at an attribute level to see how competitors are pricing through the channel from an overall category and down to the actual individual feature-set.

Category Managers

Track pricing actions and pricing tiers the competition is taking advantage of in each product segment.

Market Intelligence Managers

Create market share reports within the organization to provide insights to executives and business leaders on market drivers and competitors, to help direct strategy and capitalize on opportunities.

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Events that Deliver ROI

IDC Events deliver what sponsors value most: targeted opportunities, direct connections with senior IT decision-makers, and brand authority strengthened by trusted analyst insight. 

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    IDC Events consistently deliver volume and quality: 

    • 170+ qualified leads per partner, per event in Europe
    • 155+ booth visit leads per event in APAC
    • 67+ 1:1 executive meetings at META Summits

  • Credibility that counts

    IDC is built on trust and peer validation:

    • Analyst-led content and agendas shaped by global experts
    • Recognition moments through Awards programs
    • 70%+ of attendees are Manager level and above, ensuring influence and decision-making power

  • Proven business impact

    Our events convert engagement into measurable outcomes:

    • $18.9M average buying power per FutureIT Americas attendee
    • 60% of APAC attendees are from enterprise-size companies
    • 70%+ audience turnout across regions — delivering the audiences promised

Drive Awareness & Reach

For sponsors seeking broad visibility, brand awareness, and access to new personas and/or organizations. 

  • Forums & industry events: large-scale, mixed audience (executives + practitioners) 
  • Award programs: prestigious recognition of senior IT leaders (CIOs, CISOs), elevating brand credibility. 

Generate Leads & Nurture Demand

For sponsors aiming to build pipeline and drive consideration.

  • Summits: senior-focused (C-level, C-1/2), strategic discussions with high-value buyers.
  • Xchange: invite-only, curated C-suite retreats fostering deep relationships in an intimate multi- sponsor format.

Build Trust & Accelerate Decisions

For sponsors focused on account-based engagement, credibility, and closing deals.

  • Exclusive ownership of the audience, including executive roundtables, dinners, or bespoke digital formats. Agendas co-created with IDC analysts to match your business objectives.

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

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Where Tech Buyers Choose Their Partners

IDC Event sponsors to gain direct access to senior IT decision-makers through analyst-led content and engagement that converts to pipeline.

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  • Brand Trust

    Analyst-led content and peer validation that elevate your brand beyond the event.

  • High Quality Leads

    Access to IT decision-makers who are shaping enterprise tech investments. 

  • ROI

    Reach high-caliber audiences with personalized, ROI-driven sponsorships.

Bring the next event to your region

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

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A Shared Service Center Used an IDC Metri Landing Zone

Background

DOVA is a Shared Service Center from the decentralized public transport in the Netherlands. Participants are all the Dutch Provinces, the Amsterdam Transport Region and the Metropole region Rotterdam – The Hague. Together they are responsible for all the public transport outside of the main railway network. Via this Shared Service Center they coordinate their transportation policies and share knowledge and experience to improve public transport.

DOVA also maintains the central DRIS systems for dynamic travel information. These systems are the core to display actual travel information on over 10,000 displays about the expected departure times of around 5,000 busses, metros and trams that are in operation at any given time. After the renewal, the maintenance and hosting will be put up for public tender. The current contract is over ten years old. To inform the participants about the expected cost level of the new tender, DOVA asked IDC Metri for an insight of the expected cost.

DOVA is the partnership of decentralized public transport authorities and consists of the 12 provinces in the Netherlands, the Transport Region of Amsterdam, the Metropolitan Region of Rotterdam Den Haag and the OV Bureau Groningen Drenthe. Together these public transport authorities are responsible for public transport outside the main rail network. In the partnership the participants coordinate national public transport policy and share knowledge and experience to further improve public transport.

DOVA is a Shared Service Center from the decentralized public transport in the Netherlands. Participants are all the Dutch Provinces, the Amsterdam Transport Region and the Metropole region Rotterdam – The Hague. Together, they are responsible for all the public transport outside of the main railway network. Via this Shared Service Center, they coordinate their transportation policies and share knowledge and experience to improve public transport.

DOVA also maintains the central DRIS systems for dynamic travel information. These systems are the core to display actual travel information on over 10,000 displays about the expected departure times of around 5,000 busses, metros and trams that are in operation at any given time. After the renewal, the maintenance and hosting will be put up for public tender. The current contract is over ten years old. To inform the participants about the expected cost level of the new tender, DOVA asked IDC Metri for an insight of the expected cost.

Solution

IDC Metri leveraged their database of reference projects to determine what the expected cost for maintenance and hosting of the new DRIS systems would look like. The result was a landing zone with a minimum, expected and maximum cost level, based on the current market conditions.

Plan In Action

DOVA used the landing zone provided by IDC Metri to inform participants of the new costs for maintenance and hosting, allowing them to incorporate these expenses into their multi-year outlook on the Total Cost of Ownership for the new DRIS systems.

Results

The landing zone was also used in judging the price offers in the public tender to ensure that DOVA received realistic offers from the tendering parties.

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Validate Your Market Opportunity

This client, a veteran in the industry, was having a difficult time validating market opportunities and getting insight into their customer need. Moving their product to the next phase was a priority but they didn’t have sufficient data to proceed. Engaging with IDC helped them to gain market intelligence and refine their go-to-market strategy.

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The Situation

The client’s priority was to move their product to the next phase but they felt they didn’t have sufficient data to provide insight into their customer need. They also required help raising awareness in the market and developing a strategy to store and migrate current data.

CONNECT WITH IDC

  • The Solution

    The client engaged with IDC, utilizing proprietary data and research along with analyst insight. This allowed the client to understand their customers’ needs and receive Validation of the client’s strategy and market opportunity.

  • “We’re a mature company and in some ways, we really understand our market. Now we need to understand where we‘re going to take our platform. What should we be building, who should be selling to, who should we be partnering with? This is where we use help from IDC.”

The Results

  • Development of a newly formed narrative

  • Transformation of the existing message

  • Development of tailored marketing assets

Learn more about IDC’s Emerging Vendor Solutions.

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Accessing the RFI Tool as a Topic Expert

  1. Send a request to the Main Contact assigned for access for a specific RFI
  2. Read the RFI Tool invite sent via marketscape-noreply@idc.com
  3. Click on the link provided on the email; no log-in required

Share or Unshare Access to Others

Assigning Access

Collaborators

  • Navigate to the question or bottom of the section you want to share
  • Click on the “Share” button to share the question; click on the “Share section” button to share a section
  • Click on the “Send to Colleagues” button

Removing Access

Collaborators

  • Navigate to the “Shared” questions tab
  • Look for the question you want to unshare
  • Click on the “Return to To-do” button

RFI Tool Actions

Action Menu for Main Contact

  • Send to Colleagues – sends out links with shared questions to Collaborators. Visible only when there are new items to share
  • Contact IDC – email is sent to the owner of the RFI (IDC Analyst(s))
  • Export to PDF – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)
  • Export to Excel – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)

Submit Answers

Access of the Topic Expert is a reflection of the RFI as seen by the Main Contact

  1. Manage cooperative action by assigning questions or sections to other Collaborators
  2. Enter data/response into the question – Responses can also come from a Collaborator who submits their response
  3. Click “Answer” button – Responses submitted by the Topic Expert automatically get reflected in the “Completed” tab

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Accessing the RFI Tool as the Main Contact

  1.  and make sure to mention that you are interested in Main Contact access for a specific RFI in the message field of the form
  2. Read the RFI Tool invite sent via marketscape-noreply@idc.com
  3. Go to https://apps.idc.com/idc-marketscape-rfi/pages/rfi-list
    • Use IDC.com credentials and log in
    • Email must be registered on IDC.com or create user ID
  • Access all RFIs that require your input
  • View the due dates for each
  • Assess the progress by your colleagues

Share or Unshare Access to Others

Assigning Access

Topic Experts

  • Click on the “Actions” menu to reveal several options
  • Click on “Share whole RFI”
  • On the pop-up frame, type in your colleague’s email address or choose from the list
  • Click on the “Send to Colleagues” button

 

Removing Access

Topic Experts

  • Click on the “Actions” menu
  • Click on the “Share whole RFI” button
  • On the pop-up frame, under the Unshare column, tick on the appropriate checkbox of the Topic Expert you want to cut off access to
  • Click on the “Save” button to close the pop-up frame

 

Collaborators

  • Navigate to the question or bottom of the section you want to share
  • Click on the “Share” button to share the question; click on the “Share section” button to share a section
  • Click on the “Send to Colleagues” button

Collaborators

  • Navigate to the “Shared” questions tab
  • Look for the question you want to unshare
  • Click on the “Return to To-do” button

RFI Tool Actions

Action Menu for Main Contact

  • Share whole RFI – access to the whole RFI is shared with another person from Vendor’s organization (Topic Expert); everything is available except Send to IDC button
  • Send to Colleagues – sends out links with shared questions to Collaborators. Visible only when there are new items to share
  • Send to IDC – when you are ready with the RFI, you send back the answers to IDC (before that, answers are not visible to IDC Analyst); after this action, it’s not possible to modify the RFI in the tool – links are disabled
  • Contact IDC – email is sent to the owner of the RFI (IDC Analyst(s))
  • Export to PDF – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)
  • Export to Excel – exports all questions (from all 3 tabs) with entered and Saved answers (Drafts are also exported)

Submit to IDC

The steps to submit to IDC:

  1. Open the Actions menu
  2. Click on the “Send to IDC” option
  3. On the pop-up frame, you would be ask to validate “Yes” to submit or “No” if you change your mind

 

Submitting the RFI to IDC will cut off access for the Topic Experts and Collaborators associated to the project. When this happens, the dedicated links sent to these users would no longer work. Access will also be cut off for the Main Contact and the RFI would no longer be available for review, file export, or any other action.

When questions are marked with the “Answer” button, they are moved from the To Do tab to the Completed tab. Questions moved to the Completed tab cannot be returned to the To Do tab. Questions left on the To Do tab will not be counted in the overall progress and will be recorded as unanswered.

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Accessing the RFI Tool as a Collaborator

  1. Send a request to the Main Contact or Topic Expert assigned for access for a specific RFI
  2. Read the RFI Tool invite sent via marketscape-noreply@idc.com
  3. Click on the link provided on the email; no log-in required

Submit Answers

Action Menu

Save Progress – saves draft answers to the questions left in To Do tab; users can close RFI Tool without losing data

Submit to Main Contact – sends all questions (from all 3 tabs) back to the Main Contact and Topic Expert

  • Using this will cut-off access for the user
  • Any data entered as Draft or Saved answers will be submitted to the Main Contact
  • On Main Contact view, answered questions will be tagged with “Answered by“, questions with data entered but left unanswered will be tagged as “Draft” but unanswered questions will be tagged with “Returned Unanswered“

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