CMO Advisory Service Team

Laurie Buczek

Research Vice President, CMO Advisory Practice

New Research


  • By: 

    • Gerry Murray Loading
    • Roger Beharry Lall Loading
    • Laurie Buczek Loading
    This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
  • By: 

    • Mona Liddell Loading
    • Marc Strohlein
    • Daniel Saroff Loading
    • Sue Troy
    • Dr. Ron Babin Loading
    • Laurie Buczek Loading
    • Philip Carter Loading
    • Franco Chiam Loading
    • David Clemente Loading
    • Marc Dowd Loading
    • Serge Findling Loading
    • Alejandro Florean Loading
    • Tracy Keeling
    • Finn Li Loading
    • Sandra Ng Loading
    • Niel Nickolaisen Loading
    • Tony Olvet Loading
    • Kevin Prouty Loading
    • Eric Samuel Loading
    • Go Suzuki Loading
    • Christopher Tozzi Loading
    • Rick Villars Loading
    • David Weldon Loading
    • Yukiharu Yorifuji Loading
    本IDC研究报告介绍了IDC对2024年CIO议程的十大预测。IDC CIO/CXO信息科技智库服务咨询与研究集团副总裁Daniel Saroff表示,"这十大预测构成了一份战略性框架,帮助CIO在未来五年内领导其组织度过一个加速变革和颠覆的时期。同时也阐述了IDC对IT部门将要经历的10个重大转变的展望,助力IT高管制定战略规划。"
  • By:  Laurie Buczek Loading

    This IDC Web Conference provides guidance for strategic marketing investments for 2024. Tech marketing leaders are dynamically shifting marketing strategies due to the permanent changes in B2B buyer behaviors and generative AI bursting onto...
  • By:  Laurie Buczek Loading

    This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) t...
  • By: 

    • Michelle Morgan Loading
    • Heather Hershey Loading
    • Roger Beharry Lall Loading
    • Gerry Murray Loading
    • David Wallace Loading
    • Mary Wardley Loading
    • Aly Pinder Loading
    • Laurie Buczek Loading
    • Patrick Reymann Loading
    This IDC study presents IDC's 2024 top 10 predictions for B2B sales leadership."Several key trends are reshaping the landscape of B2B sales," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Everythi...
  • By: 

    • Ritu Jyoti Loading
    • David Schubmehl Loading
    • Hayley Sutherland Loading
    • Maureen Fleming Loading
    • Shari Lava Loading
    • Neil Ward-Dutton Loading
    • Jennifer Cooke Loading
    • Laurie Buczek Loading
    • Melih Murat Loading
    • Jennifer Hamel Loading
    • Deepika Giri Loading
    • Shane Rau Loading
    • Andrew Gens Loading
    • Matt Arcaro Loading
    • Kathy Lange Loading
    • Mary Wardley Loading
    • Nobuko Iisaka Loading
    • Raghunandhan Kuppuswamy Loading
    • Michele Rosen Loading
    This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Marci Maddox Loading
    • Wayne Kurtzman Loading
    • Daniel-Zoe Jimenez Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Steve White Loading
    • David Wallace Loading
    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
  • By: 

    • Ritu Jyoti Loading
    • Jennifer Cooke Loading
    • Peter Marston Loading
    • Hayley Sutherland Loading
    • Al Gillen
    • Amy Loomis, Ph.D. Loading
    • Craig Powers Loading
    • Dave McCarthy Loading
    • Nancy Gohring Loading
    • Mario Morales Loading
    • Laurie Buczek Loading
    This IDC study provides IDC’s 2024 top 10 predictions for generative artificial intelligence.“Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business impact,” s...
  • By: 

    • Mona Liddell Loading
    • Marc Strohlein
    • Daniel Saroff Loading
    • Alejandro Florean Loading
    • Serge Findling Loading
    • Marc Dowd Loading
    • David Clemente Loading
    • Franco Chiam Loading
    • Philip Carter Loading
    • Laurie Buczek Loading
    • Dr. Ron Babin Loading
    • Sue Troy
    • Yukiharu Yorifuji Loading
    • David Weldon Loading
    • Rick Villars Loading
    • Christopher Tozzi Loading
    • Go Suzuki Loading
    • Eric Samuel Loading
    • Kevin Prouty Loading
    • Tony Olvet Loading
    • Niel Nickolaisen Loading
    • Finn Li Loading
    • Sandra Ng Loading
    • Tracy Keeling
    This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024."These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and disruption...
  • By:  Laurie Buczek Loading

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines the role of human interaction in the buying journey as the acceleration of digital buying preferenc...

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