SMB Team

Hitoshi Ichimura

Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Sr. Market Analyst

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Research Director, Automation within the AI and Automation Group

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This Market Perspective offers insights into the adoption of value stream management (VSM) in the Asia/Pacific region, which is enhancing operational efficiency, customer satisfaction, and reducing time-to-market for businesses. With increa...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC PeerScape outlines three practices to increase the effectiveness of implementing event brokers when moving toward an event-driven architecture. They include: Leverage vendor expertise and available training as needed to increase ex...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC study assesses the worldwide event brokering software market for 2024. It provides an in-depth analysis of the market, evaluating various vendors through the IDC MarketScape model. The document discusses both quantitative and quali...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    The IDC Market Note discusses Dynatrace's launch of its AI Observability and Data Observability offerings, designed for large language models (LLMs) and generative AI. The offerings aim to enhance data quality and reduce false positives, wh...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight examines the important application performance management (APM) capabilities considered by enterprises in the Asia/Pacific market.The survey results were tabulated from IDC's 2023 Asia/Pacific Software Survey. In t...
  • By: 

    • Sudhir Rajagopal Loading
    • Dhiraj Pramod Badgujar Loading
    • Shari Lava Loading
    • Amy Loomis, Ph.D. Loading
    This IDC Perspective introduces the concept of an experience-orchestrated (X-O) business, which aims to deliver shared experience value powered by intelligence. It emphasizes the need for organizations to evolve from siloed digital transfor...
  • By:  Shari Lava Loading

    This IDC Survey Spotlight examines the level of value being delivered today by AI-enhanced applications including automation and integration tools. It also reviews the top benefits being received today and assesses how competently tech buye...
  • By: 

    • Lavanya Jindal Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey is based on the Asia/Pacific set of marketing respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. The overall Asia/Pacific (including Japan) (APJ) set is of 295 respondents, while there are 35 APJ mar...
  • By: 

    • Mickey North Rizza Loading
    • Simon Ellis Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Tech Buyer Presentation is focused on assessing the readiness of an organization to move toward becoming an experience-orchestrated (X-O) business. An experience-orchestrated business uses AI-enabled technology to optimize journeys...
  • By: 

    • Lavanya Jindal Loading
    • Supriya Deka Loading
    This IDC Survey Spotlight explores data from IDC's Digital-Native Business Survey 2022 (APJ N = 571), identifying the top technology priorities for digital-native businesses (DNBs), and how do these vary across different DNB segments — star...

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