target audience: TECH SUPPLIER  Publication date: May 2023 - Document type: Market Note - Doc  Document number: # US50601823

An Introduction to Cloud Marketplaces


  • Jeff Newton Loading
  • Paul Edwards Loading
  • Christopher Webber
  • Stuart Wilson Loading
  • Andreas Storz Loading
  • Danielle Ibran Loading


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This IDC Market Note aims to create a baseline viewpoint for partners regarding defining cloud marketplaces, who uses cloud marketplaces, and what the value is to the channel. Online marketplaces, especially in the consumer space, have a much wider and deeper focus than those represented in this research. This document focuses on cloud marketplaces, including hyperscaler, distributor, and vendor marketplaces geared toward the commercial B2B segment and utilized by the enterprise customer, technology vendor, and partner community.


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