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Paul Edwards

Director, Software Channels Research

Paul Edwards is Director of Software Channels & Ecosystems at IDC, and is focused exclusively on providing research-backed guidance to leading software and cloud vendors on partner strategy. In his role, Mr. Edwards extensively studies vendor and partner dynamics as they relate to and impact go-to-market strategy with partners. This includes analysis of business models and practices in the development, implementation, and management of effective partner strategies across the ecosystem.

BACKGROUND

Paul has been with IDC for 15 years in various roles focused on partner strategy research. Previously, Paul’s industry experience includes a role as Channel Marketing Manager at Compaq Computer, and Associate Editor of Channel Business magazine.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

  • Bachelor of Arts degree from the University of Guelph, Ontario, Canada
  • Diploma in journalism from Sheridan College, Oakville, Ontario, Canada
  • Frequent speaker, presenter and moderator at industry conferences

 

Oracle’s Cloud Partner Evolution Continues

Oct 2017 - IDC Link - Doc # lcUS43155717

by: Steve WhitePam MillerPaul Edwards

Oracle’s cloud go-to-market success, especially in its push for SMB market share expansion, will be dependent on the strength of its partner strategy. To that end, the vendor’s OpenWorld conference in San Francisco held October 1-4 was an o...
This IDC Market Perspective quantifies the evolution in partner business models and provides a current view of the partner ecosystem by revenue mix (i.e., revenue derived from products, services, and resale). Partners continue to adjust the...
This IDC Market Note summarizes announcements made at the July 2017 Microsoft Inspire event. The event unveiled significant product and partner announcements that affect how Microsoft partners will do business in the future. "IDC believes t...
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