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Paul Edwards

Director, Software Channels Research

Paul Edwards is Director of Software Channels & Ecosystems at IDC, and is focused exclusively on providing research-backed guidance to leading software and cloud vendors on partner strategy. In his role, Mr. Edwards extensively studies vendor and partner dynamics as they relate to and impact go-to-market strategy with partners. This includes analysis of business models and practices in the development, implementation, and management of effective partner strategies across the ecosystem.


Paul has been with IDC for 15 years in various roles focused on partner strategy research. Previously, Paul’s industry experience includes a role as Channel Marketing Manager at Compaq Computer, and Associate Editor of Channel Business magazine.


  • Bachelor of Arts degree from the University of Guelph, Ontario, Canada
  • Diploma in journalism from Sheridan College, Oakville, Ontario, Canada
  • Frequent speaker, presenter and moderator at industry conferences


Cisco's 22nd Partner Summit took place in Dallas, Texas, October 30 to November 2, under the tagline "Own It." That pithy statement referred as much to the attitude of Cisco toward its own strategy for growth in the digital economy as it di...
Oracle’s Cloud Partner Evolution Continues

Oct 2017 - IDC Link - Doc # lcUS43155717

by: Paul EdwardsPam MillerSteve White

Oracle’s cloud go-to-market success, especially in its push for SMB market share expansion, will be dependent on the strength of its partner strategy. To that end, the vendor’s OpenWorld conference in San Francisco held October 1-4 was an o...
This IDC Market Perspective provides IDC's top predictions for the market and technology forces that will shape IT channels and alliances in 2018 and beyond. Customer demand for digital transformation and business outcomes supported is shak...
This IDC Presentation focuses on how the partner ecosystem is driving toward intellectual property (IP)-based businesses aligned to three key trends in the market. It also addresses a different way for vendors to segment partners based on I...
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