Paul Edwards is Director of Software Channels & Ecosystems at IDC, and is focused exclusively on providing research-backed guidance to leading software and cloud vendors on partner strategy. In his role, Mr. Edwards extensively studies vendor and partner dynamics as they relate to and impact go-to-market strategy with partners. This includes analysis of business models and practices in the development, implementation, and management of effective partner strategies across the ecosystem.

BACKGROUND

Paul has been with IDC for 15 years in various roles focused on partner strategy research. Previously, Paul’s industry experience includes a role as Channel Marketing Manager at Compaq Computer, and Associate Editor of Channel Business magazine.

EDUCATION/INDUSTRY ACCOMPLISHMENTS

• Bachelor of Arts degree from the University of Guelph, Ontario, Canada
• Diploma in journalism from Sheridan College, Oakville, Ontario, Canada
• Frequent speaker, presenter and moderator at industry conferences