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Why attend IDC Events

Discover research-backed strategies, practical advice for specific business challenges, inspiring speakers, and real-world use cases — all in one event.

Unlock the power of data with IDC events

Our team of experienced analysts collaborates with handpicked keynote speakers and advisory boards to ensure that you come away with actionable insights to address your most pressing business issues.

  • High-quality, research-backed content

  • Actionable advice from experts and analysts

  • Networking opportunities

  • All technology-related aspects and trends

How are IDC events different?

There are many event organizers, but only IDC has 1,300 analysts worldwide dedicated to curating top-notch content and decades of experience in hosting events for the tech community.

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Upcoming events

Our events cover a wide range of technology-related topics, from Security to the Future of Work. We have the right event for you whether you prefer larger conferences or smaller gatherings.

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What our customers are saying

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

Virtus Health

Being able to explore & learn from associations, non-profit organization (AI Singapore).

Nanyang Technological University

Interesting and knowledgeable panel talks.

WalliesServices

Insightful details from industry peers and good learning.

Malaysia Airports Holdings Berhad

IDC’s opening was the perfect way to make technology executives re-assess and consider the new digital landscape and digital organizations' future.

Virtus Health

For more information about IDC Events

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Engage with tech decision makers across Europe

Leverage IDC’s research & event capabilities and Foundry’s renowned tech media brands and reach out to European tech buyers and influencer communities.

Explore all IDC Events across Europe

Why Attend IDC Events

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Upcoming Events

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Become a Sponsor

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Events

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Wallet

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Tracker

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Spending Guide

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Services Contracts Database

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Technology Market, Provider, and Spending News

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Channel Partner Ecosystem

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EVENT SPONSORSHIP

Connecting Tech Buyers and Sellers Through Innovative Formats

Unique formats featuring leading-edge content from IDC’s global experts, all built to expand the reach of your business.

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Generate interest, build awareness, and win new business.

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Events that Deliver ROI

IDC Events deliver what sponsors value most: targeted opportunities, direct connections with senior IT decision-makers, and brand authority strengthened by trusted analyst insight. 

Let's talk sponsorship Download the 2026 calendar

Build visibility, pipeline, and trust

  • High-quality leads

    IDC Events consistently deliver volume and quality: 

    • 170+ qualified leads per partner, per event in Europe
    • 70% of attendees are from manufacturing, FSI, business services, and Government
    • 46,000+ end-users engaged annually

  • Credibility that counts

    IDC is built on trust and peer validation:

    • Analyst-led content and agendas shaped by global experts
    • Recognition moments through Awards programs
    • 70%+ of attendees are Manager level and above, ensuring influence and decision-making power

  • Proven business impact

    Our events convert engagement into measurable outcomes:

    • 950+ partners working with IDC worldwide
    • Thousands of senior ICT decision makers across Europe attending annually
    • 70%+ audience turnout across regions — delivering the audiences promised

Drive Awareness & Reach

For sponsors seeking broad visibility, brand awareness, and access to new personas and/or organizations. 

  • Forums & industry events: large-scale, mixed audience (executives + practitioners) 
  • Award programs: prestigious recognition of senior IT leaders (CIOs, CISOs), elevating brand credibility. 

Generate Leads & Nurture Demand

For sponsors aiming to build pipeline and drive consideration.

  • Summits: senior-focused (C-level, C-1/2), strategic discussions with high-value buyers.
  • Xchange: invite-only, curated C-suite retreats fostering deep relationships in an intimate multi- sponsor format.

Build Trust & Accelerate Decisions

For sponsors focused on account-based engagement, credibility, and closing deals.

  • Exclusive ownership of the audience, including executive roundtables, dinners, or bespoke digital formats. Agendas co-created with IDC analysts to match your business objectives.

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

Let's build your sponsorship experience.

Fill out the form and a member of our team will be in touch.

Where tech buyers choose their partners

IDC Event sponsors to gain direct access to senior IT decision-makers through analyst-led content and engagement that converts to pipeline.

Become a sponsor Download the events calendar

  • Brand trust

    Analyst-led content and peer validation that elevate your brand beyond the event.

  • High quality leads

    Access to IT decision-makers who are shaping enterprise tech investments. 

  • ROI

    Reach high-caliber audiences with personalized, ROI-driven sponsorships.

Bring the next event to your region

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

Deliver ROI with sponsorships that prove value

Fill out the form and a member of our team will be in touch about sponsorship opportunities at IDC Events.

Focus on key accounts

Define your target accounts with precise insights into company-level budgets and spending.

From a Wallet customer

“Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.”

Learn more about IDC Wallet

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Build your TAM

IDC’s Wallet enables your organization to:

  • Identify companies with the right size budget for your IT products and services
  • Effectively allocate resources to markets and accounts with the highest potential return
  • Provide precise strategic and tactical planning
  • View account-level technology spending estimates for companies globally
  • Determine which vendors have the largest share of a company’s spend

Why use IDC’s Wallet?

  • Determine top company targets
  • Improve sales execution
  • Understand IT buying behaviors

What key roles does Wallet help support?

  • Sales
  • Marketing
  • Business Development

Choose the Wallet solution that is right for you:

Your trusted source for worldwide technology market coverage.

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Improve competitive performance

Analyze unique market scenarios in detail with current and forecast revenue and sales performance data from IDC Tracker®. Strategize and outperform competitors in key technology markets and regions.

From a Tracker customer

“We use this data every month to identify where we can put our business and where we should avoid. It always works out.”

Learn more about IDC Tracker

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Plan your strategy

IDC Tracker data provides you with the market intelligence to:

  • Know if your company is gaining or losing share to competitors
  • Identify topics for press releases on your market position
  • Analyze and create internal models based on historical time series data sets
  • Set accurate quotas for your sales team
  • Recognize the areas of opportunity within a specific technology market

What data comes with IDC Tracker?

  • Measure market share performance
  • Track the competition’s digital footprint
  • Stay informed of NA distribution sales

What key roles does Tracker help support?

  • Market Intelligence
  • Strategy and Planning
  • Research and Development

Explore our resources

Your trusted source for worldwide technology market coverage.

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Pinpoint market opportunities

Track and forecast spending for various industries, company sizes, and other key segments with the IDC Spending Guide.

From a Spending Guide customer

“No other research firm has anything close to your large repository of use cases and your willingness to size them has been hugely valuable to us.”

Learn more about IDC Spending Guide

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Size tech buyer spend by industry and technology

The IDC Spending Guide will help you:

  • Set accurate sales quotas by product/market, region and industry
  • Show customers where they need to invest their IT and product development budgets
  • Set goals based on use cases and technologies
  • Identify and forecast growth and magnitude of a given market

Why use IDC’s Spending Guide?

  • Market benchmarking
  • Investment decision-making
  • Thought leadership positioning

What key roles does Spending Guide help support?

  • Market Intelligence and Strategy
  • Marketing
  • Sales
  • Finance
  • Product Management
  • Research

Explore our resources

Your trusted source for worldwide technology market coverage.

Contact us

Develop sales pipelines

Gain insights into and monitor significant contracts, including deal sizes, renewal dates, and other details with IDC Services Contracts Database.

From a Services Contracts Database customer

“We’ve been impressed by the aggressive growth of the product, look forward to how you continue to develop the dataset and capabilities.”

Learn more about IDC Spending Guide

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Stay in the know about deal activity

Our IT and business contracts will enable your business leaders to:

  • Enter specific industries and accounts
  • Use benchmarks for proposal generation and negotiations
  • Understand competitors’ capabilities and presence
  • Enhance analysis for sales territory development and partner tracking and assessment

Why use IDC’s Services Contracts Database?

  • Streamline account development
  • Decrease sales cycle duration
  • Identify targeted opportunities for bidding
  • Drive technology adoption among service firms

What key roles does Services Contracts Database support?

  • Sales
  • Product Management
  • Business Development

Services Contracts Database: Worldwide

The annual subscription to IDC’s Services Contracts Database: Worldwide product provides a comprehensive tool for sales enablement and competitive intelligence in the enterprise services and software market.

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Your trusted source for worldwide technology market coverage.

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Technology Market, Provider, and Spending News

Catch up on the latest news and events in world of technology with IDC Press Releases – powered by the data and insight found in IDC Tracker® and IDC Spending Guide products.

Your trusted source for worldwide technology market coverage.

Contact Us

Optimize channels and partnerships

Visualize complex technology ecosystems with partnership data and dashboards from IDC Channel Partner Ecosystem. Optimize your channels and alliances play to address rapidly evolving dynamics and grow.

From a Channel Partner Ecosystem customer

“The time you are saving me and the team is hard to comprehend, something that took 6+ months is taking a couple of weeks for us to assess now.”

Learn more about IDC Channel Partner Ecosystem

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Enhance your channel strategy

IDC’s Channel Partner Ecosystem (CPE) enables customers to:

  • Identify the strongest potential partners for their products
  • Assess partner activity for expansion areas
  • Determine potential partner strength via IDC’s unique scores and indexes
  • Identify areas of saturation and possible pull-backs
  • Pinpoint competitors’ partnership gap opportunities
  • Locate opportunities for broader coverage across geographies

Why use IDC’s CPE?

  • Assess and recruit new partners
  • Define and improve your channel strategy
  • Determine competitor network
  • Benchmark partners

What key roles does CPE help support?

  • Channels and Alliances
  • Sales
  • Business Development
  • Strategic Planning

Worldwide Channel Partner Ecosystem

In-depth view into the channels and partners of IT vendors. It showcases the interconnections across IT vendor partners, identifying their area of technology coverage, the industries they serve, geographic location data, and much more. This results in a map of channel partners’ service, solution, and geographic coverage.

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Your trusted source for worldwide technology market coverage.

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