Vice President, Quantitative Research Group, Custom Solutions
As Vice President of IDC's Quantitative Research Group (QRG), Carol Glasheen is responsible for ensuring and delivering high-quality and innovative quantitative research which is used by IDC analysts and clients to make informed decisions regarding the ICT market. Ms. Glasheen adds best practices in survey design, methodology, data quality and analytic techniques to IDC's vast market knowledge, providing the solid foundation that is essential to generating defensible and actionable results. Ms. Glasheen manages IDC's web programming/data processing team and regularly interacts with IDC's quantitative research leaders in other regions, sharing tools, methodologies, best practices and knowledge of cultural differences that could affect survey research.
As a member of IDC's Custom Solutions Team, Ms. Glasheen supports the Practice areas such as Buyer Behavior, Thought Leadership and Sales Enablement, developing unique survey designs and methodologies that address the needs of clients in these areas. She manages various types of projects including longitudinal studies, "quickpolls" to address specific questions and has also built and managed a variety of niche panels for IDC including IDC's Enterprise Panel, the Internet Executive Panel and the Mobile Advisory Panel.
Earlier in her IDC career Ms. Glasheen built and managed IDC’s pioneering Internet Commerce Market Model (ICMM), a data-rich subscription product covering more than 40 countries that provided segment forecasts of the Internet market in terms of devices, users, buyers, commerce, and online households. For this product Ms. Glasheen was runner up for the Peacock Award, IDC's highest honor in recognition of research excellence.
Ms. Glasheen holds an MBA from the University of Massachusetts at Lowell and a BA in economics from The College of the Holy Cross. She is also a member of the New England Market Research Association (NEMRA) and ESOMAR.