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Cynthia Ho

Research Manager, Enterprise Servers Enterprise Server and Data Center Research Group

Cynthia Ho is a research manager with IDC's Asia/Pacific Enterprise Server and Data Center Research Group. She focuses on driving server- and datacenter-related research across key markets in Asia/Pacific. In her role, she regularly engages enterprise vendors and channel partners to understand their quarterly business performance, especially in Australia/New Zealand, Hong Kong, and Southeast Asia. Most importantly, she gives advises traditional vendors and business partners to help transform their businesses throughout their digital transformation journeys. She is often invited to vendors' marketing strategies meeting and channel events for her market insight. She is responsible for market sizing and analysis, forecasting, and segment analysis on the server, cloud infrastructure, and datacenter market. 

Prior to joining IDC Asia/Pacific in Singapore, Cynthia worked with IDC Malaysia and managed the server virtualization tracker, datacenter-related research, and various consulting projects. She was also driving quarterly server research in Malaysia and the Philippines. In her previous role, she established relationships with vendors and channels for regular market trends updates. Before IDC Malaysia, Cynthia worked at Epcos Malaysia for two years as a production planner before pursuing full time her master's degree in finance. During this time, she was an intern at Frost & Sullivan, in which she worked in the public sector/information communication technologies division.

Cynthia holds a master of science degree in finance from Umeå University in Sweden. She also has a degree in business studies from Charles Sturt University in Australia.

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