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Jennifer Cooke

Research Director, Datacenter Trends and Strategies

Jennifer Cooke is Research Director for IDC's Datacenter Trends and Strategies team, which explores and analyzes the development and adoption of datacenter resources, including the physical facilities and infrastructure contained and connected within it.  Ms. Cooke's core research includes the worldwide forecast for datacenter infrastructure management (DCIM) solutions as well as adoption of smarter datacenter technologies that form the foundation for delivering agile and resilient IT service. She follows the technology changes and market forces impacting enterprise and service provider datacenter operators.


Prior to joining IDC's Datacenter team, Ms. Cooke was responsible for helping technology investors understand and mitigate risk by better understanding and managing equipment life cycles. In both roles, she has done extensive work in end-user perceptions to help technology providers better understand the voice of the customer to shape product and marketing strategies.



  • B.A. Communications from George Fox University
  • Presenter and moderator at national industry conferences
  • Frequent contributor to national media outlets


Iron Mountain's December 11 announcement that it intends to buy IO's U.S. datacenter business expands its ability to support customers' digital transformation initiatives. Iron Mountain's investment and expansion to broaden its U.S. coverag...
Schneider Electric announced the EcoStruxure IT datacenter management-as-a-service offering on September 25, 2017, with availability initially in North America. This platform aligns the company's datacenter business with its broader IoT ena...
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Building a Utility Model to Deliver Datacenter Capacity

Feb 2018 - Event Proceeding - Doc # DR2018_LAL2_JC_SM

by: Jennifer CookeSusan G. Middleton

These event proceedings were presented at the IDC Directions conferences in Santa Clara and Boston in February and March 2018.Increasingly, technology consumers prefer a utility-like model for procuring IT capacity. Leasing colocation space...
This IDC study presents the results of IDC's 2017 Smarter Datacenter Facilities MaturityScape Benchmark Survey and should be viewed as a supplement to IDC MaturityScape: Smarter Datacenter Facilities 1.0 (IDC #US43209417, November 2017). To...
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The Importance of Smarter Datacenters

Jul 27, 2017 - Framingham, MA United States