By using this site, you agree to the IDC Privacy Policy

Jennifer Cooke

Research Director

Jennifer Cooke is Research Director for IDC's Datacenter Trends and Strategies team, which explores and analyzes the development and adoption of datacenter resources, including the physical facilities and infrastructure contained and connected within it.  Ms. Cooke's core research includes the worldwide forecast for datacenter infrastructure management (DCIM) solutions as well as adoption of smarter datacenter technologies that form the foundation for delivering agile and resilient IT service. She follows the technology changes and market forces impacting enterprise and service provider datacenter operators.


Prior to joining IDC's Datacenter team, Ms. Cooke was responsible for helping technology investors understand and mitigate risk by better understanding and managing equipment life cycles. In both roles, she has done extensive work in end-user perceptions to help technology providers better understand the voice of the customer to shape product and marketing strategies.



  • B.A., Communications from George Fox University
  • Presenter and moderator at national industry conferences
  • Frequent contributor to national media outlets


Schneider Electric announced the EcoStruxure IT datacenter management-as-a-service offering on September 25, 2017, with availability initially in North America. This platform aligns the company's datacenter business with its broader IoT ena...
On March 14, Raritan, a brand of Legrand, announced a new portfolio of intelligent power products. Based on Raritan's new iX7 controller, the intelligent rack power distribution units (iPDUs) gather and analyze data on electricity that IT d...
More results
This IDC study discusses the worldwide datacenter top 10 predictions for 2018."IT organizations will constantly be rebalancing three workload priorities: low latency, rapid resource delivery, and control," noted Richard Villars, vice presid...
This IDC study provides a systematic assessment of technologies related to software-defined infrastructure (SDI) technologies. The IDC TechScape is an evaluation based on a comprehensive framework and a set of parameters that assess vendors...
More results
The Importance of Smarter Datacenters

Jul 27, 2017 - Framingham, MA United States