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Jennifer Cooke

Research Director, Datacenter Trends and Strategies

Jennifer Cooke is Research Director for IDC's Datacenter Trends and Strategies team, which explores and analyzes the development and adoption of datacenter resources, including the physical facilities and infrastructure contained and connected within it.  Ms. Cooke's core research includes the worldwide forecast for datacenter infrastructure management (DCIM) solutions as well as adoption of smarter datacenter technologies that form the foundation for delivering agile and resilient IT service. She follows the technology changes and market forces impacting enterprise and service provider datacenter operators.


Prior to joining IDC's Datacenter team, Ms. Cooke was responsible for helping technology investors understand and mitigate risk by better understanding and managing equipment life cycles. In both roles, she has done extensive work in end-user perceptions to help technology providers better understand the voice of the customer to shape product and marketing strategies.



  • B.A. Communications from George Fox University
  • Presenter and moderator at national industry conferences
  • Frequent contributor to national media outlets


Schneider Electric is making headway following the significant directional shift it began last year to drive innovation in very different aspects of its business — internet giants and edge. Beyond the critical infrastructure it provides to ...
Iron Mountain's December 11 announcement that it intends to buy IO's U.S. datacenter business expands its ability to support customers' digital transformation initiatives. Iron Mountain's investment and expansion to broaden its U.S. coverag...
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This IDC Market Note provides an overview of Nlyte's integration of IBM Watson IoT to create the Nlyte Machine Learning solution.
This IDC study contains our forecast for the revenue associated with software sales and implementation services for datacenter infrastructure management (DCIM) solutions. "Digital transformation (DX) initiatives are built on the premise of ...
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The Importance of Smarter Datacenters

Jul 27, 2017 - Framingham, MA United States