Research Manager, Customer Insights & Analysis
Craig Simpson is part of the Worldwide Customer Insights & Analysis (CI&A) team, with specific focus on the IDC 3rd Platform (Mobility, Big Data/Analytics, Cloud, and Social) and Innovation Accelerator (Next Gen Security, Augmented and Virtual reality, IoT, Cognitive/AI, Robotics, and 3D Printing) technologies. Craig is responsible for the development and expansion of the CI&A Digital Transformation (DX) research and spending guide, which includes traditional IDC technology spend expanded across multiple use cases by industry.
This global outlook on DX spending provides IT vendors with key information supporting marketing, sales and technology development strategies. Craig advises and supports clients extensively with the standard IDC CI&A research, in addition to custom consulting work, helping customers develop strategic plans and direction globally.
Prior to joining IDC, Craig has managed the development of technology solutions in finance, property, ecommerce, manufacturing and telecommunications, developing multiple businesses from conception to go-to-market.
Craig has thorough marketing and business development experience, with a keen sense of strategic and business management requirements, coupled with a strong technology understanding, able to assimilate multiple ideas and technologies through DX in businesses.
Craig’s previous experience also includes the development of the IDC Manufacturing Insights research and advisory service in Central and Eastern Europe, the Middle East, and Africa, and manufacturing process optimization using Six Sigma and other lean tools methodology.
In addition, Craig has spoken, presented, and moderated at numerous international industry events and conferences.