Eileen Smith is a program director for IDC's Customer Insights & Analysis group where she manages several programs including the Worldwide Digital Transformation Spending Guide, Worldwide Semiannual Public Cloud Spending Guide, WW Semiannual IT Spending Guide: Line of Business, US Services Vertical Views, US and the Worldwide BPO Services Market Forecaster: Vertical Markets, and US IT Budget Benchmarks.

In this position, she studies technology trends by industry, company size and line of business to best assess and quantify  2nd and 3rd platform technology spending and budget benchmarks of business and IT companies. Ms. Smith also contributes to consulting engagements and custom research requests to support technology vendors’ overall market strategies and end users’ budget benchmarks. Ms. Smith brings over fifteen years of research, analysis and consulting experience to IDC, with an extensive background in market opportunity assessment and competitor analysis.

Ms. Smith also worked for four years as a program director in IDC's Customer Insights and Analysis group industry research organization and the custom research organization. In these previous roles, she managed the world wide vertical black book, U.S. state spending guide, and the Wallet programs. She also managed large-scale consulting projects to provide strategic and tactical marketing services including market opportunity assessments, competitive analysis, and marketing publications. Prior to IDC, Ms Smith was a Product Marketing Manager at Pegasystems Inc.

Ms. Smith holds a BBA from the University of Notre Dame, and a MBA from Northeastern University.

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