target audience: TECH BUYER  Publication date: Oct 2022 - Document type: IDC FutureScape - Doc  Document number: # US49772322

IDC FutureScape: Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions


  • Simone De Bruin
  • Katie Evans Loading
  • Jason Blackwell Loading
  • Supriya Deka Loading
  • Daniel-Zoe Jimenez Loading
  • Cynthia Li Loading
  • Riccardo Barrai Loading
  • Andrea Siviero Loading


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This IDC study provides the top 10 predictions for worldwide small and medium-sized business and digital-native business for 2023.

"SMBs need to boost resiliency and implement technologies that will power their businesses for growth. The companies that take these steps now will weather today's economic storms — and continue to grow once they pass," observes Katie Evans, research director, Worldwide Small and Medium Business Markets.

"For DNBs, the use of emerging technology is crucial for their business strategy. B2C-oriented DNBs set the pace when it comes to product innovation and development, and through efficient use of IT, they are able set new standards in customer intimacy and customer experience. Tech-driven DNBs that develop new and innovative tech solutions drive innovation across the board. Today's economic climate forces DNBs to become even more focused on efficient use of technology and to leverage technology in their route to profitability," says Simone de Bruin, research director, Worldwide Digital-Native Business, Start-Ups, and Scale-Ups.


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