target audience: TECH BUYER Publication date: Mar 2024 - Document type: Tech Buyer Presentation - Doc Document number: # US51940624
Generative AI Use Case Taxonomy: The Sales Function
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Abstract
This IDC Tech Buyer Presentation describes examples of key business function use cases specific to the sales function within the IDC Generative AI Use Case Taxonomy research. IDC defines a use case as a business-funded initiative enabled by technology that delivers a measurable outcome. In this document, use cases are a mix of internally and externally facing, each with its own level of complexity, risk, data modalities, business impact, and metrics.