target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Pivot Table - Doc  Document number: # US52319224

CX Path 2024: Worldwide Banner Book


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  • Eric Newmark Loading
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  • Heather Hershey Loading
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This IDC Pivot Table banner book provides the complete data set for IDC's CX Path 2024 program, including the 13 application categories: advertising, marketing, sales, digital commerce, CPQ, PIM/PXM, contact center and customer service, voice of the customer (VOC), customer experience (CX) orchestration, customer engagement and communications, customer data platforms (CDPs), customer/product analytics, and aftermarket service operations.

Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, packaging and pricing options, and in-depth vendor reviews, ratings, and spend and advocacy scores for all 13 application markets.


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