The Influencer Playbook for Tech Marketers

Neste eBook, a IDC disponibiliza o guia necessário para maximizar o poder que os influenciadores tecnológicos têm na sua estratégia de marketing:

  • Maximizando a divulgação dos seus conteúdos de marketing
  • Participando em eventos e reuniões para atrair audiência e leads de qualidade
  • Aumentando o poder e a confiança na sua marca

Fujifilm IT Performs A Qualitative And Quantitative Impact Analysis

Background

Fujifilm operates in 55 group companies globally, with more than 4,000 people engaging in R&D, manufacturing, marketing, sales and service support. Throughout the EMEA region, they serve a range of industries including medical, life science, graphic arts, electronic materials, chemistry, optics, recording media and photographic technologies.

Because the central location of IT services across Fujifilm (EMEA) and acquisitions as part of its growth strategy, the company wants to change from an out tasking to an outsourcing model. This is where the supplier provides complete IT service and takes responsibility for the design and operation of IT. This gives Fujifilm IT the possibility to focus on providing added value to the business, rather than focusing on operational issues.

Fujifilm operates in 55 group companies globally, with more than 4,000 people engaging in R&D, manufacturing, marketing, sales, and service support. Throughout the EMEA region, they serve a range of industries including medical, life science, graphic arts, electronic materials, chemistry, optics, recording media, and photographic technologies.

Plan In Action

IDC Metri supported Fujifilm with the international supplier selection process for a suitable managed service supplier to deliver services for the entities in Europe, Russia, the Middle East, and Africa.

Interviews took place with shortlisted suppliers before the selection process. An extensive request for proposal, comprising of a detailed description of the current mode of operations and requirements for the future mode of operations was assembled. Thorough project management supported Fujifilm by monitoring the quality and planning of the supplier selection process. IDC Metri guided the process of proposal evaluation, challenged technical offers and performed the financial evaluation and comparison of the offers. The selection took place over four months with five international service providers, which resulted in contracting with one supplier.

Results

IDC Metri performed a qualitative and quantitative impact analysis of the future organizational model for Fujifilm IT.

Get Started with Your Transformation

A Global Manufacturer Finds Immense Savings In Vendor Contracts

Over the past 10 years, EVBox experienced rapid growth from start-up to scale-up and now intends to be listed on the NYSE as a publicly traded company.

During this transformation, EVBox implemented SAP under a tight schedule, which led to a strain on resources within the IT department. The vendor landscape has grown over the past few years, resulting in a broad IT vendor landscape with several vendors contracted by both business and IT.

EVBox’s focus was on growth, supported by ‘credit card IT.’ It was possible to purchase software without a process that determined if that software was necessary. This meant that there was limited transparency in IT spending and no full visibility into the contract and vendor landscape. Along with the implementation of SAP, EVBox launched an initiative to improve the data quality and completeness of the financial data regarding external IT costs (expenses).

To support the current initiative, EVBox asked IDC Metri for support with an IT spend analysis and to begin identifying opportunities for savings, improvements and optimization of the contracted IT landscape.

Founded in 2010, EVBox is a leading global provider of flexible and scalable charging solutions for electric vehicles, with its headquarters in Amsterdam and 13 offices around the world. EVBox manufactures and distributes electric vehicle charging stations and charging management software. As of July 2021, EVBox has now installed more than 250,000 charging ports worldwide.

Objectives

  • Identify and prioritize savings initiatives, improvement actions and optimization opportunities in the current IT landscape.
  • Create a comprehensive overview of the contract and vendor landscape linked to external IT spend.
  • Gain control of external spend, contracts and the supplier landscape.

Results

In the spend analysis, we identified several areas for improvement. Recommendations ranged from negotiating opportunities with external vendors, optimizing allocation of licenses/services to users, implementing enterprise architecture to support the “make, reuse or buy” decision, and rationalizing overlapping functionality/services. Estimated savings opportunities on the largest contracts range from 5% to 35%.

In conjunction with the EVBox spend analysis, key suppliers were identified and analyzed at a more detailed level. In the analysis, we also found several contract and service management process-related challenges and made recommendations for improvement.

In addition to advice on improvement, IDC Metri provided an overview of the EVBox contract and supplier landscape, consisting of dashboards for the most important contracts regarding critical services, applications and cloud infrastructure. This is currently in use to improve contract and budget management.

Get Started with Your Transformation

A Digital Production Agency Is Empowered When They Outsource Their Cost Estimation Process To IDC Metri

Background

Elastique is a Production Agency successfully developing products for organizations that are digitizing their future. Elastique helps these organizations make an impact on their customers with custom solutions for the new economy.

Predictability and reliability of agreements are important ways that Elastique deals with its customers. Every day, Elastique converts the most diverse digital challenges into high-quality business and mission-critical solutions. In order to empower them, while still being able to express its predictability to customers, Elastique went looking for a partner who can take over a part of the cost estimation process for them.

Elastique is a private European digital marketing boutique. For 15 years they have worked with leading brands, agencies and media companies interested in digitizing their future.

Solution

To relieve the digital teams from the burden of the cost estimation process, they hired IDC Metri for the following aspects: (1) make their own process of creating digital solutions leaner by taking over their cost estimation process, (2) retain the predictability and reliability as a core value, and (3) improve the persuasiveness of their cost estimates by basing them on historical data.

Plan In Action

Before taking over the cost estimation process, IDC Metri conducted two proofs to convince Elastique leadership of the reliability of our estimates. First our IT Intelligence experts made a blind estimate of an already delivered digital solution to an international sports association. Next a bid for a new digital solution for an European monetary supervisory institute was estimated by both Elastique internal experts and our IT Intelligence team.

Results

Both proofs were within a few percent of the project realization or the internal estimate. This gave the Elastique leadership enough confidence to outsource the cost estimation process to IDC Metri and let their digital teams focus on what they do best: building digital solutions that help the Elastique customers make a difference.

 Get Started with Your Transformation

A Shared Service Center Used An IDC Metri Landing Zone

Background

DOVA is a Shared Service Center from the decentralized public transport in the Netherlands. Participants are all the Dutch Provinces, the Amsterdam Transport Region and the Metropole region Rotterdam – The Hague. Together they are responsible for all the public transport outside of the main railway network. Via this Shared Service Center they coordinate their transportation policies and share knowledge and experience to improve public transport.

DOVA also maintains the central DRIS systems for dynamic travel information. These systems are the core to display actual travel information on over 10,000 displays about the expected departure times of around 5,000 busses, metros and trams that are in operation at any given time. After the renewal, the maintenance and hosting will be put up for public tender. The current contract is over ten years old. To inform the participants about the expected cost level of the new tender, DOVA asked IDC Metri for an insight of the expected cost.

DOVA is the partnership of decentralized public transport authorities and consists of the 12 provinces in the Netherlands, the Transport Region of Amsterdam, the Metropolitan Region of Rotterdam Den Haag and the OV Bureau Groningen Drenthe. Together these public transport authorities are responsible for public transport outside the main rail network. In the partnership the participants coordinate national public transport policy and share knowledge and experience to further improve public transport.

Solution

IDC Metri leveraged their database of reference projects to determine what the expected cost for maintenance and hosting of the new DRIS systems would look like. The result was a landing zone with a minimum, expected and maximum cost level, based on the current market conditions.

Plan In Action

DOVA used the landing zone provided by IDC Metri to inform the participants about the new cost for maintenance and hosting, so that they could incorporate that in their multi-year outlook on the Total Cost of Ownership for the new DRIS systems.

Results

The landing zone was also used in judging the price offers in the public tender to ensure that DOVA received realistic offers from the tendering parties.

Get Started with Your Transformation

Overview Of All Metri Solutions

  • IT Intelligence Assesment

    Automated quality and ISO standardized size measurement of your user stories to prevent rework and improve productivity and quality of your applications.

    6 weeks

    Simple

  • Team Performance Optimization

    Improving agile team performance through quantitative measurement techiques that provide improved visibility into the process. Benchmarking for objective performance assessment.

    6 weeks

    Simple

  • Software Quality and Risk Assessment

    Automated quality and ISO standardized size measurement of your user stories to prevent rework and improve productivity and quality of your applications.

    3 weeks

    Simple

  • Intelligent Requirements Management

    Automated quality and ISO standardized size measurement of your user stories to prevent rework and improve productivity and quality of your applications.

    4 weeks

    Simple

  • Application Landscape Assessment

    Automated quality and ISO standardized size measurement of your user stories to prevent rework and improve productivity and quality of your applications.

    3 weeks

    Simple

  • Software Cost Estimation and Monitoring

    Accurate professional software estimation by renowned certified expertsof key projects to avoid budget and schedule overruns.

    4 weeks

    Simple

  • Value, Benefit and Cost Management

    Improving agile team performance through quantitative measurement techiques that provide improved visibility into the process. Benchmarking for objective performance assessment.

    6 weeks

    Simple

  • Agile Value Management

    Improving agile team performance through quantitative measurement techiques that provide improved visibility into the process. Benchmarking for objective performance assessment.

    6 weeks

    Simple

  • Cloud Readiness Assessment

    Automated assessment of application portfolio to triage readiness for cloud migration: ready, refactor, retire, rebuild, or remain onsite decisions. Act to prioritize applications for crowd migration.

    3 weeks

    Simple

  • Cost Estimation

    Accurately forecast project costs in a repeatable fashion based on international standards. Create objective, auditable and defensible estimates.

    4 weeks

    Simple

  • IT Service Cost Management

    Assess internal IT cost and performance and benchmark against peers. Understand and act on where your IT is underperforming with advice on improvement actions.

    10 weeks

    Medium

  • Maturity Assessment

    Evaluate current process maturity against current needs and identify future maturity requirements based on business drivers. Act on specific recommendations to drive improved maturity.

    5 weeks

    Medium

  • Cloud Economics

    Get control over your cloud spend. Understand your cloud bill, optimize the rates and utilization of your cloud resources. Align your organization to track performance and make real-time decisions.

    4-6 months

    High

  • Deal & Bid Support

    Drive an effective process that creates the best outcome in sourcing initiatives. Include market intelligence to short-list vendors and save time, effort and process cost.

    6 weeks

    Medium

  • IT Staffing Assessment

    Cost benchmarking. Assessing the cost efficiencies of your internal technology services against peer organizations. For do it yourself IT. Maturity modelling and staffing assessment can be part.

    9 weeks

    Medium

  • IT Supplier Performance Management

    Look at IT processes to see whether they 1) meet current needs, and 2) what is required to meet future maturity goals. Tuning up your IT organization.

    9 weeks

    Simple

  • Contract Lifecycle Management

    Establish effective contract management by controlling the contracted services, agreements and actions for both the supplier and buying organization. Enables businesses to make the most of their contracts, avoid risks and control costs.

    12 – 19 weeks

    High

  • Supplier Selection

    Achieve high-quality results with a partner who aligns with your company culture, sourcing drivers and objectives. Include market intelligence to short-list vendors and save time, effort and cost in the selection process.

    12 – 24 weeks

    High

  • Sourcing Strategy

    A sourcing strategy that effectively adapts to the changing market dynamics is essential for organizations seeking to optimize IT service delivery, (procurement) processes, establish strong partner relationships, and drive long-term value for their business stakeholders. Translating business and IT strategy into an appropriate sourcing strategy are the starting point for a successful deployment of IT.

    11 – 16 weeks

    High

  • Spend Analysis

    Gain a 360 degrees insight in your IT spend by assessing the general ledger. What are the cost drivers? How well is Finance Aligned with IT? And which services are associated with this spend?

    4 – 8 weeks

    Medium

Let's discuss your needs together.

Orientando audiencias y mercados en la economía digital

IDC es un partner único por su reconocimiento y la solidez de una red mundial de expertos especializados por tecnología y sector

Los servicios de inteligencia de mercado, consultoría personalizada y eventos tecnológicos de IDC, combinan el alcance y la cobertura mundial – respaldada por una red de más de 1,300 analistas-, con el conocimiento y el foco por país.

IDC Analyst Firm of the Year

Por quinto año consecutivo, uno de los máximos galardones en el ámbito de la investigación de mercados en el ámbito tecnológico.

El proveedor líder de servicios de inteligencia de mercado, asesoramiento y eventos para el ecosistema TIC en España

Los servicios de IDC atienden y cubren las necesidades de market intelligence, consultoría y apoyo para el crecimiento de los negocios y la consecución del ROI de las inversiones digitales de proveedores y compradores de tecnología en España.

Eventos IDC España y Europa

Los eventos de IDC son un referente en el mercado español por su capacidad única para aunar las necesidades de oferta y demanda de tecnología, compartiendo y adelantando las tendencias digitales que impulsan la economía digital.

  • IDC CIO Summit

    Location: Madrid, Spain

    23 y 24 de septiembre de 2025 | In-Person

  • IDC European CIO Xchange 2025

    Location: Marbella, Spain
    Coverage: Europe

    5 al 7 de octubre de 2025 | In-Person

Patrocina eventos de IDC

Si tu objetivo es generar leads, reforzar tu presencia de marca o incrementar tu awareness, los eventos de IDC atraen a los tomadores de decisiones de alto nivel que buscan entender las tendencias del mercado, las soluciones más innovadoras y buscan nuevas relaciones con proveedores tecnológicos.

Notas de Prensa

Las últimas novedades tecnológicas en primicia, de la mano de IDC

Trending

Sigue a IDC España en LinkedIn para estar al día

Seguir a IDC España

¿Necesitas información adicional?

Telecoms, the foundation of Digital & AI Impact

Opportunities for Telecom Operators, Suppliers and Partners

Connectivity is the foundation upon which impact from digital and AI technology transformation is built. Yet today’s telecom operators are challenged to improve their service offering, deliver growth in shareholder returns, and to modernize their networks and IT systems. We support all parts of the industry ecosystem to identify their path to success in a disruptive landscape, and to accelerate their service and technology roadmaps.

IDC Telco Research Success Story

Colt Technologies: Unlocking the Value of Market Intelligence

IDC’s European Telecom research helps customers:

  • Understand shape and dynamics of the European telecom market through our team of over 40 experienced analysts dedicated to building qualitative and quantitative telecom market insights
  • Grasp the evolving landscape of buyer demand for mobile, fixed, IoT, UCC/CC, professional and emerging telecom services
  • Develop deep insight into the telecom supplier base across services, operations (OSS/BSS), network and compute infrastructure

IDC’s Telecom Framework

Our analyst team engages every corner of the telecom ecosystem, tracking, validating, and guiding the industry from strategic vision to implementation. The approach is lead through regular engagements with telecom operators and suppliers ranging from strategic workshops and industry events, to more informal client inquiry requests.

  • 10 European Telecom & Digital Infrastructure research programs that support more than 55 clients including telecom operators, network equipment providers, ISVs, cloud providers and other stakeholders, to build their telecom strategy.
  • The Telecom Services Tracker and Device trackers give clients deep quantitative insights into past, present and future demand for telecom services.
  • Custom research and advisory projects that help our clients Plan where to play, how to win, and how to execute with rigorous data, insight and advisory methodologies; build Market awareness and leads with custom content marketing assets; and drive Sell and go-to-market acceleration with sales and partner enablement solutions.
  • IDC’s experienced analysts regularly present to the market at industry leading events like MWC and DTW, global vendor flagship events, and in more intimate face-to-face and virtual settings with client executives and their customers.

Learn more about IDC’s European Telecom research

Sustainability is a top business priority for many organizations

Creating business value through sustainability

Business leaders in Europe are faced with mounting pressures: Investors, customers, employees, and regulators are demanding that they operate their businesses in a more responsible and sustainable manner. They are not only being held accountable for their company’s financial performance, but increasingly are also expected to minimize the impact of their business operations on the environment and have a positive impact on society.

IDC’s European Sustainability research helps customers:

  • Understand the regulatory landscape on sustainability in EMEA and the implications for the tech industry
  • Understand the competitive environment in EMEA for sustainable and sustainability-enabling IT products and services.
  • Understand IT buyer demand and vendor perception in EMEA countries and industries for sustainability-related IT products and services and for investment plans into sustainability initiatives.
  • Demonstrate the sustainability/ESG related business and economic impact that vendor solutions have.

IDC’s Sustainability Framework

IDC’s Sustainability Framework differentiates 3 key sustainability impact zones, identifies the most important sustainability domains, as perceived by the demand side; and defines individual solutions as they relate to specific elements of information and communication technology:

  • Sustainable ICT — focusing on the sustainability-related footprint of ICT
  • ICT Solutions for Sustainability — enabling ICT solutions that help organizations transform their operations and achieve their sustainability-related objectives the competitive environment in EMEA for sustainable and sustainability-enabling IT products and services.
  • ICT Services for the Sustainable Enterprise — helping organizations transform their business models, facilitate organizational and cultural alignment, achieve operational excellence, and master investor-grade ESG reporting

IDC helps organizations:

  • Understand the key trends, competitive landscape and market opportunities for sustainable and sustainability-enabling IT products and services through forecasts, buyer perception data, and vendor assessments
  • Gain insight on IT buyer demand and vendor perception through end-user surveys that focus on different industries, personas/functions, and geographies
  • Create effective messaging and sales enablement around the sustainability related impact of their technologies and professional services, e.g., through ESG business value studies and economic impact models/functions, and geographies
  • Assess maturity levels of organizational approaches and IT solutions related to sustainable transformation.
  • Create effective sustainable business, IT and go-to-market strategies to address a changing regulatory environment, customer and consumer demand, and investor pressure.

IDC’s European Sustainability Offerings

Learn more about Sustainability from our experts.

Research Programs

IDC’s European Sustainability research offers thought leadership and advice on key challenges organizations face when building business strategies and implementing technologies.

Research includes:

Learn more about IDC’s European Sustainability research

Security and the Future of Trust

Security is a business enabler

Driven by a business-outcome focus, cyber security is seen as a business enabler rather than a blocker by 69% of European organizations. At the same time, European security teams are emphasizing the benefits of trust when demonstrating how security can support the business with achieving its strategic objectives.

IDC’s European Security research helps businesses to answer questions including:

  • What are the defining trends of the European security market (including services) and how do they compare with other regions?
  • What security challenges and opportunities are emerging from these defining trends?
  • How do our security technologies, strategies, or services resonate with European buyers and suppliers?
  • How can security be positioned as a business enabler, and how can security leaders build their business influence with other lines of business and C-Suite executives?

How we create valuable insight for you

  • Regular product and industry briefings and data collection: This allows us to offer an informed perspective on how the European security technologies and services markets are evolving.
  • Constant engagement with tech buyers: This allows us to develop informed regional and country- and product-specific perspectives on what security buyers want, and why.
  • Take the long view: IDC’s security insights and data have been developed over many years. We know that both security buyers and sellers often have to move fast, but they want to base their decisions on long-term experience and deep insight. This is what we offer to you.

IDC’s European Research Offerings

Learn more about Security from our experts.

Research Programs

IDC’s European Security research offers insight and guidance on key challenges that organizations face when building business strategies and implementing security technologies and services.

Research includes:

Learn more about IDC’s European Security Research