Serena Da Rold is a senior research manager in IDC's European Industry Solutions team, and part of the Worldwide Customer Insights & Analysis group. In her role, she provides research and market analysis on key vertical trends and business opportunities in software, hardware, services, and telecommunications markets.

Ms. Da Rold is in charge of the core forecasting models for vertical and company size segmentation across Western European countries, and is a key contributor in consulting projects and custom research for clients across all technology markets. Specific research areas include trends and drivers for growth across vertical markets, and opportunities for ICT vendors in target technology segments, countries, and sub-industries.

Prior to joining IDC in 2005, Ms. Da Rold worked at 3Com as a market analyst, providing senior management with qualitative and quantitative market analysis and forecasts, as well as competitive intelligence, focusing in particular on channels and go-to-market strategy.

Da Rold graduated magna cum laude in economics and business administration at Bocconi University in Milan, with a major in international management.