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Oct 2018 | IDC Link | Doc # lcUS44374318
By:
Gerry Murray
Research Director, Marketing and Sales Technology, Wayne Kurtzman
Research Director, Social and Collaboration, Mary Wardley
Program Vice President, Loyalty and Customer Care
Salesforce held its annual Dreamforce event September 24–28 in San Francisco with a reported 170,000 registered attendees and 10 million live streams.
Sep 2018 | IDC Link | Doc # lcUS44263618
By:
Wayne KurtzmanResearch Director, Social and Collaboration, Mary WardleyProgram Vice President, Loyalty and Customer Care
Lithium Technologies LLC and Spredfast Inc. announced their agreement to merge to create a new digital customer engagement company. This will enable brands to use a single platform to manage and measure a company's owned brand channels, inc...
Jun 2018 | IDC Link | Doc # lcUS44022118
By:
Mary WardleyProgram Vice President, Loyalty and Customer Care, Jordan Jewell
Research Manager, Digital Commerce and Enterprise Applications
At SAP SAPPHIRE NOW 2018, held June 5–7 in Orlando, Florida, SAP took on the CRM applications market with a new/rationalized set of cloud-based CRM offerings. The new CRM "suite" offering will be sold under the name SAP C/4HANA, to compleme...
Jun 2019 | IDC Survey Spotlight | Doc # US45332719
By:
Mary WardleyProgram Vice President, Loyalty and Customer Care
This IDC Survey Spotlight presents data from IDC's AI Adoption Survey conducted in January 2019. This survey was conducted across 505 organizations developing AI applications in the United States and sought to understand which platforms are...
Jun 2019 | IDC Perspective | Doc # US45190819
By:
Mary WardleyProgram Vice President, Loyalty and Customer Care
This IDC Perspective shares valuable lessons learned from organizations and companies that have engaged in the process of digital transformation (DX) for the purposes of customer experience. Customer experience is a leading goal of organiza...
Jun 2019 | Market Forecast | Doc # US45124119
By:
Mary WardleyProgram Vice President, Loyalty and Customer Care
This IDC study provides an updated market sizing for the worldwide contact center applications software market based on completed revenue modeling and a revised forecast for the market over a 10-year period, with a five-year forecast (2019–...
United States