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Brendan Rouse

Research Analyst, Channels and Alliances

Brendan Rouse serves as a Research Analyst for the Worldwide Channels and Alliances Research Group.  Brendan’s work supports both industry commentary and client initiated research projects; all aimed at understanding and optimizing relationships within commercial IT delivery ecosystems.  He provides analysis and insight into how global software vendors go to market with their channel partners, including VARs, SIs, and ISVs.

Prior to joining IDC, Brendan worked in recruitment, academic research, and ran a small business.  He holds a BA in Business from the University of Western Ontario, and an MBA with a specialization in the Management of Technology and Innovation from the Ted Rogers School of Management.

This IDC Market Perspective quantifies the evolution in partner business models and provides a current view of the partner ecosystem by revenue mix (i.e., revenue derived from products, services, and resale). Partners continue to adjust the...
This IDC study presents a five-year forecast for computing devices sold through the channel in North America. "The hardware channel continues to experience change in what and how their customers buy. As computing device markets continue to ...
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