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Brendan Rouse

Research Analyst, Channels and Alliances

Brendan Rouse serves as a Research Analyst for the Worldwide Channels and Alliances Research Group.  Brendan’s work supports both industry commentary and client initiated research projects; all aimed at understanding and optimizing relationships within commercial IT delivery ecosystems.  He provides analysis and insight into how global software vendors go to market with their channel partners, including VARs, SIs, and ISVs.

Prior to joining IDC, Brendan worked in recruitment, academic research, and ran a small business.  He holds a BA in Business from the University of Western Ontario, and an MBA with a specialization in the Management of Technology and Innovation from the Ted Rogers School of Management.

This IDC Market Perspective provides a view on how the value exchange with vendors has evolved as partners shift away from resale to driving their own IP. The content is based on a vendor panel that took place during IDC's Software Channel ...
This IDC Market Perspective provides IDC's top predictions for the market and technology forces that will shape IT channels and alliances in 2018 and beyond. Customer demand for digital transformation and business outcomes supported is shak...
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