target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: Market Perspective - Doc Document number: # US50885824
2024 Channels and Alliances Predictions
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Abstract
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2024 and beyond.
"The importance of healthy ecosystems has further expanded with the majority of tech vendors and customers realizing that 'it takes a village' to deliver solutions to their customers. The current environment is not only influenced by the promise of AI but also balanced by economic uncertainty, which is challenging customer confidence. It's a time where the tech ecosystem can shine and this requires clear pathways and guidance for partners and customers." — Steve White, program vice president, Worldwide Channels and Alliances at IDC