target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Perspective - Doc Document number: # US50479020
2023 Channels and Alliances Predictions
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2023 and beyond. As customer organizations have now settled business practices post-pandemic, partners are now grappling with new IT-buying patterns. For vendors and partners to thrive, they will need to organize strategy around customer preferences and an evolved buying journey.
"Even under the shadow of potential economic downturn, the importance of ecosystems is expanding. Customer demand has evolved to be much more solutions and business outcome based, meaning the ecosystem to deliver those solutions is critically important. Of course, ecosystems can be a broad term, but in grounding the work in both customer success and partner success, there is a win-win opportunity for vendors, partners, and their joint customers." — Steve White, program vice president, Channels and Alliances at IDC