target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Market Perspective - Doc  Document number: # US50885824

2024 Channels and Alliances Predictions


  • Josh Budd Loading
  • Steve White Loading
  • Andreas Storz Loading
  • Brendan Rouse Loading
  • Stuart Wilson Loading
  • Jeff Newton Loading
  • Danielle Ibran Loading
  • Paul Edwards Loading
  • Estelle Quek Loading


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This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2024 and beyond.

"The importance of healthy ecosystems has further expanded with the majority of tech vendors and customers realizing that 'it takes a village' to deliver solutions to their customers. The current environment is not only influenced by the promise of AI but also balanced by economic uncertainty, which is challenging customer confidence. It's a time where the tech ecosystem can shine and this requires clear pathways and guidance for partners and customers." — Steve White, program vice president, Worldwide Channels and Alliances at IDC


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