target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51944424

Zoho Day 2024: Culture and Technology Strategies for the Long Game


  • Roger Beharry Lall Loading
  • Manish Ranjan Loading
  • Kevin Permenter Loading
  • Megha Kumar Loading
  • Amy Loomis, Ph.D. Loading
  • Graham Fruin Loading
  • Pietro Delai Loading
  • Mary Wardley Loading


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This IDC Perspective discusses Zoho's annual analyst event in 2024, focused on the company's long-term growth strategy and corporate culture. The company's approach includes investing in local education, targeting rural communities for business opportunities, and acknowledging the link between business, social, and ecological ecosystems. Zoho's transnational strategy has increased the company's global footprint, and it has established partnerships with government entities to scale its use.

"Zoho's integration of cultural and technological advancements propels the company's ongoing growth across diverse regions and functional domains. Sidestepping the quarterly demands of publicly traded peers, the company's commitment to enduring investments, such as cloud infrastructure and untapped resource cohorts, enables Zoho to navigate industry fundamentals to support steady progress and long-term success," said Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC.


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