target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Pivot Table - Doc  Document number: # US52319024

CX Path 2024: Banner Books for Advertising, Marketing, Sales, Digital Commerce, CPQ, and PIM/PXM


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These IDC Pivot Table banner books provide data for IDC's CX Path 2024 program, including 6 of the 13 application categories: advertising, marketing, sales, digital commerce, configure/price/quote (CPQ), and product information management/product experience management (PIM/PXM).

Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward SaaS buying channels, packaging and pricing options, and in-depth vendor reviews, ratings, and spend and advocacy scores for all 13 application markets.


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