target audience: TECH BUYER  Publication date: Oct 2020 - Document type: IDC FutureScape - Doc  Document number: # US46246920

IDC FutureScape: Worldwide Monetization 2021 Predictions


  • Mark Thomason Loading
  • Jordan Jewell
  • Aaron Polikaitis
  • Aaron Press Loading
  • Zachary Rabel
  • Lynne Schneider Loading
  • Karl Whitelock
  • Dr. Chris Marshall Loading
  • Marta Muñoz Méndez-Villamil


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This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years.

"The COVID-19 pandemic has emphasized the importance of being able to quickly adapt to business opportunity change. Companies that have an agile and digital quote-to-revenue process and have a recurring business model are ahead of their peers to recover to the next normal," said Mark Thomason, research director, Digital Business Models and Monetization at IDC.


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