target audience: TECH BUYER  Publication date: Oct 2020 - Document type: IDC FutureScape - Doc  Document number: # US46246920

IDC FutureScape: Worldwide Monetization 2021 Predictions

By: 

  • Mark Thomason
  • Jordan Jewell
  • Aaron Polikaitis
  • Aaron Press Loading
  • Zachary Rabel
  • Lynne Schneider Loading
  • Karl Whitelock
  • Dr. Chris Marshall Loading
  • Marta Muñoz Méndez-Villamil

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Abstract


This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years.

"The COVID-19 pandemic has emphasized the importance of being able to quickly adapt to business opportunity change. Companies that have an agile and digital quote-to-revenue process and have a recurring business model are ahead of their peers to recover to the next normal," said Mark Thomason, research director, Digital Business Models and Monetization at IDC.



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