TECH BUYER Oct 2020 - IDC FutureScape - Doc # US46246920

IDC FutureScape: Worldwide Monetization 2021 Predictions


Mark Thomason
, Jordan Jewell, Aaron Polikaitis,
Aaron Press
, Zachary Rabel,
Lynne Schneider
, Karl Whitelock,
Dr. Chris Marshall
, Marta Muñoz Méndez-Villamil

This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years.

"The COVID-19 pandemic has emphasized the importance of being able to quickly adapt to business opportunity change. Companies that have an agile and digital quote-to-revenue process and have a recurring business model are ahead of their peers to recover to the next normal," said Mark Thomason, research director, Digital Business Models and Monetization at IDC.



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