target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC FutureScape - Doc  Document number: # US50107023

IDC FutureScape: Worldwide Chief Marketing Officer 2024 Predictions


  • Laurie Buczek Loading
  • Alan Webber Loading
  • Marci Maddox Loading
  • Wayne Kurtzman Loading
  • Daniel-Zoe Jimenez Loading
  • Sudhir Rajagopal Loading
  • Roger Beharry Lall Loading
  • Steve White Loading
  • David Wallace


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“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for marketing to evolve its culture, people, processes, and technology,” says Laurie Buczek, research vice president, IDC’s CMO Advisory Practice. “The IDC predictions will allow chief marketing officers to stay one step ahead of the continual shifts and the rising strategic importance of marketing in driving business growth.”


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