Leadership Strategies November 19, 2025 4 min

AI-Fueled, Human-Driven: How IDC is Redefining Trusted Tech Intelligence

Artificial intelligence (AI) is flooding the world with information, raising expectations for instant answers, and reshaping how decisions are made. But faster answers don’t always mean better ones.

At IDC, we’ve been listening closely to what our customers are telling us in this moment. You want speed, but not at the expense of trust. You want tools that make it easier to access IDC intelligence, but without losing the rigor, depth, and human judgment behind it. You want insights you can act on, not just more materials to sift through.

Information is everywhere — but intelligence you can trust is not. Your choices have been a tradeoff between speed and credibility. Our goal is to change that.

The next chapter of trusted intelligence

For more than 60 years, IDC has set the standard for how the world measures, forecasts, and understands technology markets. Our intelligence spans more than 11.5 billion proprietary data points and over 115,000 pieces of published research across more than 500 technology domains and 110 countries. That depth of expertise is why leading global businesses turn to IDC to help them make confident decisions that move their organizations forward.

Now, we’re building on that foundation to unleash the true power of trusted technology intelligence in the AI era.

Our three-part AI ecosystem

Our vision is clear: combine the speed of AI with the depth and credibility of IDC intelligence.

And we’re approaching it with one principle at the center: you, our customers.

It’s a promise that demands action, not just intent. For IDC, it has meant a year-long effort to simplify how we work, rethink the products we create, and formulate a new approach for how we deliver. And it’s what makes our approach to AI innovation unique.

Rather than simply bolting generative AI tools onto existing platforms, we are going beyond the “AI as UX” approach and re-engineering our foundation to meet you where you work, on your terms, without compromising IDC’s time-tested rigor or quality.

Our new intelligence ecosystem includes three connected components:

1. AI Intelligence Platform: 
IDC’s new AI intelligence platform will make our proprietary data, research, and analyst insight conversational, contextual, and workflow-ready so you can move from question to decision faster and with more confidence than ever before.  

2. Direct Access via APIs: 
You’ve told us you want easier, more integrated access to IDC data and research. We’re making that possible through enhanced APIs and AI usage rights, so you can securely and responsibly integrate our intelligence directly into your organization’s advanced analytics, AI tools, and related workflows – expanding access to more users across your business.

3. Strategic Partnerships: 
We’re also expanding how and where you can access IDC intelligence by partnering with leading enterprise platforms to embed IDC insights directly into the applications and tools where business decisions happen every day. 

Together, these elements form an open ecosystem that makes IDC intelligence faster to access, easier to integrate, and simpler to apply. It shifts the long-standing industry dynamic from requiring you to come to us for insights, to bringing essential intelligence to you, exactly when and where you need it.

AI-fueled, human-driven

IDC’s approach to innovation is deliberate: AI-fueled but human-driven.

Our analysts see what AI can’t yet: the signals through the noise, the implications behind the data, and the “why” that turns information into strategy. Every AI capability we build is designed to amplify that human advantage and backed by years of unbiased, evidence-backed expertise from analysts who deeply understand the business of technology. The result? Answers that not only fuel faster decisions, but better ones.

We’re also using AI to strengthen how our own teams work by standardizing research processes, automating routine tasks, and freeing our experts to focus where it matters most: with you, turning intelligence into action.

This is how we’re empowering better outcomes: accelerating insight and broadening access without compromising quality, and helping every customer stay ahead of change with intelligence they can trust.

What’s ahead

We’re grateful for the feedback from our customers, the curiosity of the broader tech community, and the ingenuity of our IDC teams, which have helped bring this vision to life.

In the months ahead, we’ll share more about our expanded API capabilities and new partnerships, and the upcoming launch of IDC’s AI intelligence platform.

Watch this space for more in Q1 of 2026 — the next chapter of trusted tech intelligence is just beginning.

Genevieve Juillard - Chief Executive Officer - IDC

Genevieve Juillard is the Chief Executive Officer of IDC, responsible for leading the company’s global strategy, operations, and growth. A proven operator with nearly two decades of experience, she is known for building high-performing teams and driving transformational change across complex, data-driven businesses.

Subscribe to our blog

Growing a business takes hard work and dedication. We’re here to help.
Find out how our unique solutions for emerging tech vendors can support your goals.

Subscribe now