You’re Looking to Grow and We Can Help You Get There

Understand the Market

To grow your company you need to know the real time trends for your key markets, competitors, and customers to develop the right growth strategy for your business. IDC’s proprietary data can provide you with the information you need to make strategic business decisions.

Grow Your Customer Base

Growing your company means understanding and expanding your Total Addressable Market. For nearly 60 years, IDC has worked with tech companies to help identify new marketing opportunities and channels. Our analysts work with you to develop marketing and sales enablement tools to drive top of funnel growth.

Look to the Future

Staying top of mind to changes and trends in the industry can give you a competitive advantage in the market. IDC's predictive analysis can help you anticipate future tech trends, consumer behavior changes, and innovative customer solutions.

“We are not a household name; we need partners that can help convey the message and validate the position about our company and industry.“

IDC Emerging Vendor Solutions for Growth Minded Tech Companies

Designed with growing tech companies in mind, IDC’s Emerging Vendor Program offers the flexibility to build a partnership with IDC that meets the strategic goals of your company.

IDC’s Emerging Vendor Solutions offer:

  • Unparalleled access to IDC’s gold-standard data and research to shape your competitive positioning and growth opportunities
  • Consultations with any of IDC’s 1300+ market experts to gain insights into competitive intelligence, market predictions, product evaluations, and more
  • Extensive knowledge of channel/partner strategies and market forecasts
  • Dedicated Customer Support to help you navigate your IDC Experience
A circle-shaped diagram representing IDC’s Market Intelligence solutions basic principles.

Strategy & Growth

A circular diagram with three concentric rings emanating from one circle in the center. Text in the center circle says: “Strategy & Growth”. The first ring closest to the center circle says: “Market & Competitive Intelligence”. The second ring says: “Validation & Messaging”. The third (outer) ring says: “Influencing & Navigating Opportunities”. The bottom one-third of the diagram has three wedge shapes that overlap the three rings; they each start at the first ring and expand beyond the third ring. All three wedges have text inside them in this order: Left: “Awareness pack: Add a sponsored awareness asset to drive leads”; Middle: “Content Pack: Add a third content section for expanding to new markets”; Right “Data Pack: Add 10 hours of Data Credits”

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

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How to Grow Your Total Addressable Market in Today’s Economy

Understanding your total addressable market (TAM) is crucial for the growth of your business. Read our blog for key actions you can take today to grow your market tomorrow.

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Learn more about IDC’s Emerging Vendor Solutions.

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives