Understand Trends Transforming the Consumer Experience

A circular diagram depicts IDC’s eight Digital Consumer research segments in various rainbow hues. At the center,

Consumer Spending Accounts for Two-Thirds of Global GDP

Whether you’re a consumer-facing company or focused on the B2B market, your success depends on a comprehensive understanding of consumer wants, needs, and aspirations.

Directly or indirectly, consumers are your customers.

As digital transformation ripples across consumer ecosystems and supply chains, businesses need a new consumer framework rooted in consumer realities to help them track and anticipate ever-evolving consumer behavior.

IDC Tracks Eight Consumer Segments

Leveraging a Digital Consumer framework that focuses on eight consumer segments, IDC analyzes emerging trends that disrupt and transform the consumer experience. Unlike traditional consumer research, IDC’s approach is more holistic, providing clients with access to three research services:

  • Consumer Pulse Service

    Includes quarterly surveys of consumers in seven countries.

  • Consumer Market Model

    Offers a massive data set across the world – eight regions in 51 countries – and leverages both proprietary IDC data and external sources to create a wide range of forecasts.

  • Digital Consumer Agenda

    Helps companies, governments and NGOs with thought leadership research that leverages data from the Consumer Pulse and Consumer Market Model.

Related Resources

View our Digital Consumer resources and learn how we help our clients. For more examples of actionable insights from IDC analysts visit our Resource Center.

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Interested in learning more About IDC's Digital Consumer research?

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