Understand trends transforming the consumer experience
Consumer spending accounts for two-thirds of global GDP
Whether you’re a consumer-facing company or focused on the B2B market, your success depends on a comprehensive understanding of consumer wants, needs, and aspirations.
Directly or indirectly, consumers are your customers.
As digital transformation ripples across consumer ecosystems and supply chains, businesses need a new consumer framework rooted in consumer realities to help them track and anticipate ever-evolving consumer behavior.
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Consumer Market Model
Offers a massive data set across the world – eight regions in 51 countries – and leverages both proprietary IDC data and external sources to create a wide range of forecasts.
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Digital Consumer Agenda
Helps companies, governments and NGOs with thought leadership research that leverages data from the Consumer Pulse and Consumer Market Model.