India’s traditional PC market surged in 1Q25, driven by strong notebook demand and rising AI-powered PC adoption.
INDIA, 26 May 2025 – India’s traditional PC market (desktops, notebooks, and workstations) grew 8.1% year-over-year (YoY) in 1Q25, with 3.3 million units shipped, according to data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker. This marks the seventh consecutive quarter of growth.
– Notebooks grew 13.8% YoY; Workstations grew by 30.4% YoY
– The desktop category declined by 2.4% YoY.
– Premium notebook shipments (>US$1,000) grew by 8% YoY in 1Q2025; while
– AI notebooks continue to be measured despite witnessing an impressive 185.1% YoY growth due to a lower base.
The consumer segment grew by 8.9% YoY in 1Q2025 driven by Republic Day sales and heavy shipment push in March across channels. E-tail channel continued its upward trajectory growing at 21.9% YoY in 1Q2025. The commercial segment grew 7.5% YoY with increased demand for commercial notebooks, primarily from enterprises. The commercial desktop category, however, declined 2.5% due to 27.4% YoY decline in the government segment.
“The consumer PC market had one more upbeat quarter driven by e-tail channel and focused offline expansion,” said Bharath Shenoy, research manager, IDC India & South Asia. “PC vendors are ensuring greater accessibility for customers across India by strengthening their offline presence with new brand stores, increasing LFR (large format retail)presence, and offering attractive discounts and cashback deals online. While strong shipments indicate positive market momentum, the resulting increase in channel inventory poses a challenge in the near near future.”
Top 5 Company Highlights:
HP Inc. led the market with 29.1% share in 1Q2025 as it topped the charts in both the consumer and commercial segments. In the commercial segment, HP held a share of 32.7% driven by strong demand from enterprises which witnessed a staggering 60.6% YoY growth. HP, however, focused on correcting some piled up inventory in the consumer segment, thereby witnessing a 1.4% YoY decline.
Lenovo stood second with 18.9% share in 1Q2025. Lenovo grew across both the consumer and commercial segments by 36.4% and 33.8% YoY respectively. While robust demand from enterprises and SMB were key drivers for its strong performance in the commercial segment, continued push on both retail and e-tail channels helped its consumer segment performance.
Dell Technologies stood at third with 15.6% share in 1Q2025. It continued to hold the second position in the commercial segment with 22% share on the back of the good showing in the enterprise segment. However, it focused on correcting its channel inventory in the consumer segment which led to lower shipments thereby dropping to sixth position behind Apple.
Acer Group held the fourth position with 15.4% market share and witnessed a 7.6% YoY growth in 1Q2025. With a strong e-tailer push and increasing offline presence, Acer witnessed 95.5% YoY growth in the consumer segment. The vendor, however, witnessed a 21.1% YoY decline in commercial segment primarily due to decline in government and education orders.
Asus was fifth with 6% share and a YoY growth of 8.6%. The vendor started the quarter on a relatively low inventory level which helped it to ship a bigger volume of PCs. The vendor is slowly increasing its focus on commercial segment where it witnessed 41.1% YoY growth though the base is small.
Commenting on the outlook, Navkendar Singh, associate vice president, Devices Research, IDC India, South Asia & ANZ said, “While enterprise orders continue to grow and drive commercial segment purchases, the Indian IT/ITES sector has remained relatively subdued so far, reflecting a cautious approach and a focus on optimizing existing IT investments. Meanwhile, continued demand for gaming notebooks has triggered growth in the consumer segment. With AI-powered capabilities becoming integral to business operations, organizations have started adopting AI PCs to enhance productivity, security, and automation, which is expected to grow further in the coming quarters.”
Notes:
• Shipments include shipments to distribution channels or end-users. OEM sales are counted under the company/brand under which they are sold.
• Enterprise segment refers to all companies with 500 and above employees, while SMBs are companies with below 500 employees.
• Traditional PCs include desktops, notebooks, and workstations and do not include tablets or x86 servers. Detachable tablets and slate tablets are part of the Personal Computing Device Tracker but are not addressed in this press release.
-Ends-
For more information about this report, trends, or questions for analysts, please contact Bharath Shenoy , Research Manager – Devices Research at bshenoy@idc.com or Navkendar Singh , AVP – Devices Research at nsingh@idc.com or Michael de la Cruz, Director for Corporate Communications at mdelacruz@idc.com . You can also follow IDC India’s Twitter and LinkedIn pages for regular updates on IDC’s research & events.
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