Turn tech disruption into growth opportunity
IDC helps marketing leaders like you capitalize on changing buying behavior during tech shifts like AI, and turn market disruption into growth
Connect with an IDC advisorIDC offers actionable insights
Read the market signals. Stay ahead of buyer shifts.
- Buyer persona intelligence for CIO and CTO roles, decision triggers, and influence mapping
- Analyst-guided evaluations for message testing, market entry strategy, and product launch planning
- Advisory for CMO-level planning and market insight regarding changing buyer behavior, AI impact and how marketing is evolving
IDC offers thought leadership
Differentiate amidst market disruption. Sharpen your GTM.
- Analyst-authored content to strengthen content strategy with expert takes on buyer or industry challenges
- Analyst Q&A features to create timely, expert-led content that answers your buyers’ biggest questions
- Strategic white paper content to position your brand as a trusted voice and communicate tech value
IDC offers activation support
Enable sales and partners. Accelerate revenue impact.
- Analyst-led webcasts or virtual panels to boost authority and engage high-interest buyers (up to 60 minutes)
- Sales conversation compact cards with buyer priorities and market trends to spark need-based conversations
- Channel ecosystem insights to identify top partners, routes to market, and growth opportunities across IT
How we work with marketing leaders
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Insights that drive action, not noise
Use real buyer feedback and targeted tech research to cut through noise, align your teams, and drive smarter strategies.
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Content that connects with decision-makers
Ground your campaigns in what buyers care about with analyst-backed content and proof points that empower both Sales and Marketing.
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Go-to-market clarity
Modular, flexible tools that fit your evolving business—helping you act quickly, prioritize better, and execute with clarity. -
Alignment that accelerates growth
Clear playbooks and assets your teams will actually use—built to align Marketing, Sales, and Product around what moves the needle.
Ready to move faster with confidence?
Capitalize on today’s biggest tech shifts with a campaign designed around your real priorities. Let IDC help you plan smarter, market more effectively, and accelerate your path to growth.
Connect with us to speak to an advisor.