Sponsorships Opportunities

IDC and CIO from Foundry, are two of the most trusted brands in IT, delivering unrivaled events in Canada to help tech vendors supplement their sales funnel with qualified Canadian leads. Our attendees are looking for solutions to a variety of technology challenges within their organization.

Our events portfolio offers an array of solutions to engage with your target audience, transitioning from prospects to existing customers along the buying cycle. IDC + CIO events attract senior decision makers eager to learn about market trends and new solutions and build new business relationships.

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Why Partner with Us?

  • Rich history and experience in the Canadian marketplace
  • Trust and expertise in the technology universe
  • Canadian, real-time insights to help your organization succeed
  • Your customers are already here.

No Other Event Organizer Can Deliver…

  • Expert, fact-based analysis and guidance
  • Attract a premium speaker roster
  • Create meaningful attendee experiences
  • A wide range of event solutions to meet your branding and lead generation needs.

Canadian Events Portfolio

Event Series

Canadian event series bring together the most influential IT and business professionals to deliver expert analysis and actionable insights to a technology buying audience.

IDC’s FutureIT Canada event series offers the best of both event formats for sponsors – Day 1 is an in-person conference in Toronto and Day 2 is delivered through an interactive virtual event platform that showcases professionally recorded versions of the main stage content from Day 1, attracting attendees across Canada. Event Series create a regular cadence of experiences (spring and fall) that connect the many stakeholders in the purchase decision, self-selecting around specific topics of interest.

Why Sponsor an Event Series?

  • Elevate your company's presence with speaking opportunities

  • Connect with key decision makers and buyers and build customer pipeline

  • Demo a product to a captive audience of IT executives

  • Showcase your brand and thought leadership

  • Secure a return on your investment with qualified leads

CIO Awards Canada

Today's CIO needs your help to fuel innovation, strategic leadership, velocity and automation for their organizations, and they're actively buying the tools and solutions to get there. Sourcing new partners is a key reason technology leaders attend our events. Be the new partner our attendees find at the event.

CIO Awards Canada celebrate Canadian organizations and the teams within them that are using IT in innovative ways to deliver business value, whether by creating competitive advantage, optimizing business processes, enabling growth or improving relationships with customers.

Sponsor our flagship event to connect with qualified IT decision-makers who seek information and solutions & share the stage with award-winning CIOs, CTOs and digital leaders.

Roundtables (Virtual & In-Person)

Virtual Roundtables

Virtual Roundtables are peer-based, expert-led meetings to garner buying intent and pipeline discovery. We guarantee seven (7) senior executives (Director+), recruited by IDC & CIO, for you to engage with on a select topic at our Virtual Roundtables.. As the sole sponsor, you have exclusive access to in-depth conversations, and turnkey execution. Strategic discussions, with our expertise in moderation, ensures you’ll be introduced to participants, kick-off new relationships and receive discovery insights.

Virtual Roundtable Benefits
  • Establish your company as an expert on the topic

  • Receive real-time feedback on challenges in IT today

  • Streamline the process – IDC and CIO's turnkey solution means we do the heavy lift, all of it

  • Increase brand awareness and thought leadership

  • Pipeline creation for accelerated next steps

  • Full contact information for all registrants and attendees

  • Easy to Participate – No need to travel

Executive Luncheons and Dinners

Our in-person executive luncheon and dinner events provide the perfect environment for an afternoon of networking and meaningful conversations. As the sole sponsor, you'll have an exclusive opportunity to connect face-to-face with influential IT executive decision makers, while we take care of facilitating the event.

Custom Events

Custom events offer single share of voice, with expert led analyst engagement and turn-key execution. These events serve as a premier gathering to educate senior IT and business leaders on how to overcome challenges faced within their organizations. Filled with analyst engagement, thought-provoking presentations, real-life case studies, and access to professional with decision-making authority.

Leverage IDC's & CIO's technology and content expertise and co-curate an event with us. Gain access to first-class recruitment practices, interactive platforms, and professional event hosts to create the ultimate event experience. A bespoke event includes platform, moderator, content consultation and all production.

Custom Event Benefits

  • Help educate ITDMs about your products & service offerings and leverage our trusted brands to strengthen your credibility in the Canadian marketplace
  • Turnkey solution: we do the heavy lift – all of it
  • All content curation, moderation and sourcing
  • Generate leads using our 1st party insights and targeting
  • Full contact information for all registrants and attendees

Contact your IDC account manager to learn how we can help you reach your lead generation goals

Or contact us to learn more.

Download Events Calendar Sign up for Event Invitations

About IDC Canada Events

Canadian FutureIT

Become a Sponsor

Contact your IDC account manager to learn how we can help you reach your lead generation goals

Become a Sponsor

Past Event Attendees

“Thanks to the whole team for another great IDC Predictions event. There is a very good reason why it’s a standing event on our yearly calendar”

“Very informative and helpful in understanding industry trends and directions in context to digital transformation”

“Relevant topics, professional presentation, good content”

“Excellent content, delivery, relevant material”

“Excellent. Well worth investing a day of my time”

“Great events if you’re interested in learning about Canadian market trends compared to the rest of the world”

For more information contact

Cristina Santander

Manager, Marketing & Customer Experience
IDC Canada

Partner with Us