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Fuel growth with data-led marketing decisions

95% of the Fortune 100 trust IDC to guide their biggest moves. Get the same insight and guidance to act faster, invest smarter, and drive measurable results.

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Explore IDC's Solutions for Tech Marketers

Our success is driven by our ability to add clients and be known by C-level executives across major financial institutions within Canada. IDC’s custom solutions work was fundamental to help us drive towards these goals.

Randy Johal

Strategic Partnerships Director, Backbase

Quantifying and articulating the business value of our people analytics solution has been a differentiator for Visier. IDC Custom Solutions’ work is not only helping us educate the market but also facilitating sales.

Thera Martens

VP Partner & Embedded Marketing, Visier

Many buyers rely on third-party perspectives; having an analyst signing their name on an analyst brief can make a big impact on demand generation and sales enablement.

Industrial Software Company

Having IDC branded marketing content instantly provides validation and trust in our products.

Silicon-Valley Tech Company

When I heard we can identify the top 3 analysts and get a whitepaper for demand gen, I thought this was perfect.

Mobile HR company

Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market

Tech Startup

Market Insights & Data Intelligence

Access IDC Trackers and Spending Guides, built on 11B+ data points, for TAM models, and AI adoption forecasts to quantify market opportunity and validate investment priorities, and our Business Value practice for ROI models of digital and AI initiatives, providing credible, data-driven financial justification for growth.

Outcome: Confident, data-backed decisions that accelerate growth and reduce risk.

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Content & Custom Solutions

IDC’s analyst-led content earns the trust buyers need to take action.

Leverage IDC’s Content Marketing Services to co-create engaging, executive-ready narratives that educate buyers, strengthen credibility, and deepen thought leadership, Business Value Tools to quantify ROI and empower sales with data-backed investment justification, and Custom Analytics to shape persona-led storytelling and GTM alignment.

Outcome: Insight-led content that earns trust, accelerates decisions, and drives ROI.

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Expert Analyst Guidance

Collaborate directly with IDC analysts for ongoing Advisory Services, Executive Briefings, and Analyst Inquiry sessions. Our analysts translate emerging tech, buyer, and AI trends into actionable guidance for positioning, messaging, and go-to-market strategy, helping marketing leaders refine priorities, prove impact, and accelerate results.

Outcome: Clear, analyst-backed direction that drives measurable marketing performance and ROI.

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Special end-of-year offers to accelerate ROI and strengthen your competitive advantage are currently available.

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Real results from real marketing leaders

IDC’s strategic insights have helped enterprise marketing teams: 

How VMware Strengthened Market Position to Drive Results

Are shifting market dynamics making it challenging to position your product effectively?

See how IDC helped VMware conduct a business value analysis and develop an effective lead generation tool, enabling their Marketing team to clearly demonstrate ROI.

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How Expert Insights Sharpened Positioning and Accelerated Growth

Are shifting market dynamics causing you to rethink positioning and differentiate your value?

See how IDC helped a tech company leverage market intelligence and expertise to refine their go-to-market strategy and reach active buyers with informed, compelling narratives.

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How IDC Intelligence Positioned a Software Firm as a Thought Leader

Looking for a research-driven campaign to establish your company as a thought leader?

See how IDC helped one company leverage market intelligence and strategic guidance to identify growth areas, resulting in increased news stories, page views and social impressions.

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How Industry Insights Helped Engage Hard-to-Reach Buyers

Are you looking to adapt your go-to-market strategy to capitalize on tech shifts?

See how IDC helped a financial services company leverage market intelligence to fine-tune their messaging, sharpen their go-to-market approach, and engage buyers with confidence.

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How Market Intelligence Helped an Infrastructure Vendor Expand

Do you need deeper insights to understand new opportunities and stay ahead of the competition?

See how IDC helped one company leverage custom analytics and content marketing support to pinpoint and successfully engage its primary target audience.

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It's time to turn your marketing engine from good, to great.

Earn engagement, accelerate action, and drive measurable results with IDC’s insights and analyst-expertise.

Book your strategy session today.