target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: Market Presentation - Doc  Document number: # EUR151198923

Global Retail Survey, 2023: Findings and Implications


  • Ornella Urso Loading
  • Leslie Hand Loading
  • Filippo Battaini Loading
  • Sofia Poggi Loading
  • Jordan K. Speer Loading
  • Ananda Chakravarty Loading
  • Margot Juros Loading
  • Dorothy Creamer Loading
  • Anne Paris Loading
  • Cristiano Quattrini


  • 37 slides

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This IDC Market Presentation summarizes key findings gathered from IDC's 2023 Global Retail Survey on digital or technology-enabled initiatives across all retail business functions, products, and services. This survey polled 840 retailers across four regions: Asia/Pacific, the U.S. and Canada, EMEA, and Latin America. Respondents were distributed across countries, subsegments, IT and LOB roles, functional areas, and departments.

The study illustrates retailers' key challenges, business priorities, and strategies across customer experience, commerce, store and workforce engagement, supply chain, and merchandising. Results include innovation efforts, business use cases, and related technology investment plans over the next three years. The survey also shows today's retailers' IT architecture strategies, highlighting changes in their IT spending for 2024, the balance between cloud and on-prem, and the maturity of their headless and modular Retail Commerce Platform (RCP) architectures.  

Finally, the study provides 10 key actions, derived from the survey results, that summarize how future-oriented retailers are crafting their digital transformation strategies across the retail value chain.


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