Pete Marston is Research Director for IDC, responsible for the Application Development, Testing, and Management Services (ADTMS) practice.  He develops research focused on the lifecycle of application services markets which include Custom Application Development (CAD), testing, Application Management (AM), also referred to as ADM (Application Development and Maintenance), and Hosted Application Management (HAM). Mr. Marston's research also reviews how modern technology platforms, service delivery methodologies for application lifecycle management, as well as contractual relationships are evolving and shaping the application services markets. His research has a particular emphasis on DevOps, mobility, and digital transformation services, as well as the emerging threats and opportunities application service providers face in a constantly changing marketplace.

BACKGROUND

Prior to joining IDC, Mr. Marston served as an analyst at Forrester Research where he covered customer relationship management (CRM). His focus while at Forrester centered on Sales Force Automation (SFA), SaaS, mobile CRM, B2B Ecommerce, and partner channel management. Before joining Forrester, Mr. Marston spent several years with Molecular (now Roundarch/Isobar) where he led and managed project teams delivering custom-built web applications and hosted website solutions. His experience also includes management consulting roles with KPMG where he led packaged application and system integration projects for clients in a variety of industries.

EDUCATION

• B.A. in Economics from Connecticut College
• M.B.A in Finance and Technology from the F.W. Olin School at Babson College