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Peter Marston

Research Director, Application Development, Testing, and Management Services

Pete Marston is Research Director for IDC, responsible for the Application Development, Testing, and Management Services (ADTMS) practice.  He develops research focused on the lifecycle of application services markets which include Custom Application Development (CAD), testing, Application Management (AM), also referred to as ADM (Application Development and Maintenance), and Hosted Application Management (HAM). Mr. Marston's research also reviews how modern technology platforms, service delivery methodologies for application lifecycle management, as well as contractual relationships are evolving and shaping the application services markets. His research has a particular emphasis on DevOps, mobility, and digital transformation services, as well as the emerging threats and opportunities application service providers face in a constantly changing marketplace.


Prior to joining IDC, Mr. Marston served as an analyst at Forrester Research where he covered customer relationship management (CRM). His focus while at Forrester centered on Sales Force Automation (SFA), SaaS, mobile CRM, B2B Ecommerce, and partner channel management. Before joining Forrester, Mr. Marston spent several years with Molecular (now Roundarch/Isobar) where he led and managed project teams delivering custom-built web applications and hosted website solutions. His experience also includes management consulting roles with KPMG where he led packaged application and system integration projects for clients in a variety of industries.


  • B.A. in Economics from Connecticut College
  • M.B.A in Finance and Technology from the F.W. Olin School at Babson College


This IDC Perspective provides 12 criteria to use for the selection of a mobile application service provider. Throughout 2016–2017, IDC conducted in-depth telephone interviews with 20 different organizations across the world. Rather than dev...
Mobile Application Maturity

Oct 2017 - IDC Survey Spotlight - Doc # US43119217

by: Peter Marston

This IDC Survey Spotlight illustrates mobile adoption and maturity levels within the enterprise for 2017. The document contains data from IDC's Application Services Survey, which was completed in June 2017. IDC's Worldwide Application Devel...
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