Douglas Hayward

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Current: Douglas Hayward

Douglas Hayward

Research Director, Worldwide Digital Strategy and Agency Services

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Analyst Research

Publicis Groupe Completes Its Acquisition of Data Specialist Epsilon

Jul 2019 | IDC Link | Doc # lcUS45364319

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services, Gerry MurrayResearch Director, Marketing and Sales Technology

Publicis Groupe has completed the $3.95 billion purchase of technology and marketing data provider Epsilon, first announced in April 2019. The move will significantly strengthen Publicis in technology and data, more specifically in onboardi...
Digital Strategy Lessons from CogX 2019, the "Glastonbury of AI"

Jun 2019 | IDC Link | Doc # lcUS45299919

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

In mid-June 2019, IDC spent two days at the CogX 2019 Festival of AI and Emerging Technology in central London. Key takeaways included the importance of trust, the need to recalibrate an organizations' culture to make the best use of AI, th...
Three Digital Strategy Lessons from Adobe Summit EMEA 2019

May 2019 | IDC Link | Doc # lcUS45097319

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

IDC spent a day at talking to Adobe customers and executives and to the company's key provider partners. Three key lessons emerged: It's about driving innovation at scale, it's about people and culture, and digital should go mainstream.

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Digital Strategy Success Factors: Key Findings from the 2019 IDC Digital Strategy Consulting Global Buyer Survey

Jul 2019 | IDC Survey | Doc # US45302919

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

This IDC Survey describes the priorities and behaviors of buyers of digital strategy consulting services, worldwide. It includes data taken from respondent's answers to questions about a range of issues, including the following:What were th...
IDC MarketScape: Worldwide Digital Strategy Consulting Services 2019 Vendor Assessment

Jun 2019 | IDC MarketScape | Doc # US43700818

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

This IDC study uses the IDC MarketScape methodology to provide an assessment of 11 major providers of digital strategy consulting services worldwide. It bases this evaluation on a comprehensive framework and a set of parameters that assesse...
Key Takeaways from EY's Global Analyst Conference, 2019

Jun 2019 | Market Perspective | Doc # US45159719

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services, Rebecca SegalGroup Vice President, Worldwide Services, Cathy HuangAssociate Research Director, Services and Security, IDC Asia/Pacific, Jennifer HamelResearch Manager, Analytics and Intelligent Automation Services, Bjoern StengelSenior Research Analyst, Business Consulting

This IDC Market Perspective reflects the main takeaways from EY's 2019 Global Analyst Conference. EY recently updated researchers on its professional services and IT capabilities, with a two-day meeting in Boston in which IDC spoke with EY ...

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Analyst Location

United States

Coverage

Digital transformation

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