Douglas Hayward
WPP grew revenue 6.9% (excluding pass-through costs) in like-for-like terms to reach £11.8 billion (about $14.5 billion) in 2022, driven by demand for media buying and for newer services around commerce, technology, and customer experience....
Globant released another set of annual results with blistering fast growth, posting 32% organic growth (and 37% top-line growth) to $1.8 billion in 2022. Like many competitors, Globant expects growth to moderate in 2023, but unlike many, it...
Interpublic grew 7% organically in 2022, to reach $9.5 billion worldwide. Growth in its media services and data-based services was healthy, but Interpublic needs to strengthen and reposition its data- and technology-enabled digital agencies...
This IDC PlanScape provides insight into the advantages of using a professional services vendor to help an organization plan and execute a business project that involves implementation of customer experience (CX) software. It describes the ...
This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data management and AI and ana...
This IDC Tech Buyer Presentation discusses the types of customer experience (CX) services that enterprises are likely to be buying in 2023 and looks at the different types of organizations that supply these services. The document provides a...
2022 Progress Report: Dentsu
2022 Progress Report: Interpublic
2022 Progress Report: Omnicom
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