Douglas Hayward

IDC
Analysts
Current: Douglas Hayward

Douglas Hayward

Research Director, Worldwide Digital Strategy and Agency Services

IDC Links
Analyst Research

IBM Buys Waeg in Europe, Its Second Salesforce Acquisition of 2021

Jun 2021 | IDC Link | Doc # lcUS47847721

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services, Gard LittleVice President, Global Services Markets and Trends, Ali ZaidiResearch Vice President, IT Consulting, Systems Integration, and Artificial Intelligence Services

IBM has agreed to buy Waeg, a European Salesforce consulting partner with 150 employees, just weeks after acquiring United States-based 7Summits in January 2021. Among other things, Waeg brings IBM additional business-to-business (B2B) ecom...
TTEC Launches a Pioneering DEI AI Bot to Help with Uncomfortable Conversations

May 2021 | IDC Link | Doc # lcUS47653321

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services, Bjoern StengelGlobal Sustainability Research and Practice Lead, Sustainable Strategies and Technologies, Shawn FitzgeraldResearch Director, Digital Transformation Strategies, David WallaceResearch Director, Customer Intelligence and Analytics, Laura Becker

TTEC launched Humanify DEI+ BOT, an artificial intelligence (AI)–powered family of bots, to help organizations train their employees in sensitive issues around race, gender, sexual orientation, religion, age, disability, and mental health. ...
Omnicom Wins Allianz with a New Engagement Model

Apr 2021 | IDC Link | Doc # lcUS47618021

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

Omnicom's recently signed global deal with Allianz is based on a new engagement model that represents a potentially important step forward for the group's ability to serve its clients. If the "A-Lab" model works as planned, it will allow Om...

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Worldwide Digital Agency Services Forecast, 2021–2025

Sep 2021 | Market Forecast | Doc # US46844021

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

This IDC study examines the market for digital agency services globally for 2021–2025."Demand for digital agency services remains one of the bright spots of the services industry, with client demand remaining strong compared with traditiona...
Market Analysis Perspective: Worldwide Digital Strategy and Customer Experience Services, 2021

Sep 2021 | Market Analysis Perspective | Doc # US47062521

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services

This IDC Market Analysis Perspective (MAP) summarizes the worldwide digital strategy and customer experience services market and provides a general overview of buyer needs and of provider requirements. It provides insights into client busin...
IDC Market Glance: Digital Strategy Consulting, 3Q21

Aug 2021 | Market Presentation | Doc # US48110721

By: Douglas HaywardResearch Director, Worldwide Digital Strategy and Agency Services, Bjoern StengelGlobal Sustainability Research and Practice Lead, Sustainable Strategies and Technologies

This IDC Market Glance offers a strategic view of the digital strategy consulting vendor landscape. It shows a selection of the vendors, and it describes the key vendor types. Digital strategy consulting services help organizations to defin...

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Analyst Location

United States

Coverage

Digital transformation

Regions

Worldwide

Douglas Hayward

IDC Links

Analyst Research

IBM Buys Waeg in Europe, Its Second Salesforce Acquisition of 2021

TTEC Launches a Pioneering DEI AI Bot to Help with Uncomfortable Conversations

Omnicom Wins Allianz with a New Engagement Model

Worldwide Digital Agency Services Forecast, 2021–2025

Market Analysis Perspective: Worldwide Digital Strategy and Customer Experience Services, 2021

IDC Market Glance: Digital Strategy Consulting, 3Q21

Analyst Location

Coverage

Regions

Related Links