Douglas Hayward
Measured in like-for-like terms, WPP grew its revenue excluding pass-through costs by a very healthy 12.1% in 2021 to reach £10.4 billion ($14.3 billion), erasing the revenue decline of 2020 and overtaking its 2019 revenue in real terms. To...
Dentsu grew worldwide by 13.1% organically in 2021, driven both by a return of demand for creative and media services among clients and by demand for "CXML" services around marketing-related technology and transformation. Dentsu is simplify...
Interpublic accelerated to double-digit growth in 2021, with revenue up 12% organically to $9.1 billion. Growth is expected to be a more normal 5% in 2022, and to hit or beat this target, Interpublic must continue doubling down on the data-...
This IDC Market Glance offers a strategic view of the digital strategy consulting vendor landscape. It shows a selection of the vendors, and it describes the key vendor types.Digital strategy consulting services help organizations to define...
This IDC Perspective provides insights into Pandora's digital-enabled business transformation. Danish jewelry giant Pandora was already embarking on a major technology and business transformation — Programme NOW — when the COVID-19 pandemic...
This IDC study represents a vendor assessment of the 2022 Adobe Experience Cloud professional services market through the IDC MarketScape model. This research is a quantitative and qualitative assessment of the characteristics that explain ...
IDC Peerscape: Practices for Creating Value With Adobe Enterprise Cloud
Market Analysis Perspective: CX Services, 2023
Market Analysis Perspective: Digital Strategy Consulting and CX Services, 2022
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