Douglas Hayward
IDC recently attended the IPA's EffWorks Global 2022 conference on marketing effectiveness in London, where speakers including CMOs and CEOs discussed marketing and business strategies. Key learnings included the importance of people and of...
The consideration by private partnerships, like EY, of whether to separate auditing from advisory or consulting seems to come up every decade or so, and the decision is not taken lightly because of the enormous impact on each firm's partner...
Measured in like-for-like terms, WPP grew its revenue excluding pass-through costs by a very healthy 12.1% in 2021 to reach £10.4 billion ($14.3 billion), erasing the revenue decline of 2020 and overtaking its 2019 revenue in real terms. To...
This IDC study discusses worldwide customer experience services market shares for 2020."The pressure of sudden consumer and business change caused by the COVID-19 pandemic created huge challenges for CX services vendors in what was already ...
This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...
This IDC PeerScape focuses on four main areas of challenge and discusses the solutions to these challenges. These areas are misalignment of priorities and lack of collaboration between IT teams and the "mainstream" business, particularly du...
PwC Analyst Day 2022
What CX Services Buyers Should Look for in 2023
Worldwide CX Services Forecast, 2022–2026
More results