Marketing leaders partner with IDC

It's time to leverage tech trends (hello AI!) to drive your market advantage.

Connect with an IDC advisor

How we work with marketing leaders

  • Insights that drive action, not noise

    Use real buyer feedback and targeted tech research to cut through noise, align your teams, and drive smarter strategies.

  • Content that connects with decision-makers

    Ground your campaigns in what buyers care about with analyst-backed content and proof points that empower both Sales and Marketing.

  • Go-to-market clarity

    Modular, flexible tools that fit your evolving business—helping you act quickly, prioritize better, and execute with clarity.

  • Alignment that accelerates growth

    Clear playbooks and assets your teams will actually use—built to align Marketing, Sales, and Product around what moves the needle.

Enable sales and partners. Accelerate revenue impact.

  • Analyst-led webcasts or virtual panels to boost authority and engage high-interest buyers (up to 60 minutes)
  • Sales conversation compact cards with buyer priorities and market trends to spark need-based conversations
  • Channel ecosystem insights to identify top partners, routes to market, and growth opportunities across IT
Get started with sales enablement tools

Differentiate amidst market disruption. Sharpen your GTM.

  • Analyst-authored content to strengthen content strategy with expert takes on buyer or industry challenges
  • Analyst Q&A features to create timely, expert-led content that answers your buyers’ biggest questions
  • Strategic white paper content to position your brand as a trusted voice and communicate tech value
Learn more about analyst-led content

Read the market signals. Stay ahead of buyer shifts.

  • Buyer persona intelligence for CIO and CTO roles, decision triggers, and influence mapping
  • Analyst-guided evaluations for message testing, market entry strategy, and product launch planning
  • Advisory for CMO-level planning and market insight regarding changing buyer behavior, AI impact and how marketing is evolving
Execute with actionable insights

Turn your roadmap into revenue with our GTM package: analyst insights, proven playbooks, sales-ready content, and more.

Download the details

Real results from real marketing leaders

IDC’s strategic insights have helped enterprise marketing teams: 

How VMware Strengthened Market Position to Drive Results

Are shifting market dynamics making it challenging to position your product effectively?

See how IDC helped VMware conduct a business value analysis and develop an effective lead generation tool, enabling their Marketing team to clearly demonstrate ROI.

Learn more

How Expert Insights Sharpened Positioning and Accelerated Growth

Are shifting market dynamics causing you to rethink positioning and differentiate your value?

See how IDC helped a tech company leverage market intelligence and expertise to refine their go-to-market strategy and reach active buyers with informed, compelling narratives.

Learn more

How IDC Intelligence Positioned a Software Firm as a Thought Leader

Looking for a research-driven campaign to establish your company as a thought leader?

See how IDC helped one company leverage market intelligence and strategic guidance to identify growth areas, resulting in increased news stories, page views and social impressions.

Learn more

How Industry Insights Helped Engage Hard-to-Reach Buyers

Are you looking to adapt your go-to-market strategy to capitalize on tech shifts?

See how IDC helped a financial services company leverage market intelligence to fine-tune their messaging, sharpen their go-to-market approach, and engage buyers with confidence.

Learn more

How Market Intelligence Helped an Infrastructure Vendor Expand

Do you need deeper insights to understand new opportunities and stay ahead of the competition?

See how IDC helped one company leverage custom analytics and content marketing support to pinpoint and successfully engage its primary target audience.

Learn more

Ready to move faster with confidence?

Let IDC help you plan smarter, market more effectively, and accelerate your path to growth.

Connect with us to speak to an advisor.

Leaving?

You are about to leave this section. Do you wish to continue?