Create Measurable ROI with Analyst Brief and Lead Pack
Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.
The Situation
This industrial software seed stage company decided to work with an analyst firm for the first time. The company wanted to increase market awareness and educate prospects about their solutions and unique value proposition.
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The Solution
After briefings with many firms, they decided to partner with IDC because of the firm’s deep domain knowledge in the industry. The company decided to join the IDC Accelerator Program and purchase the Lead Pack Add-On option to complement their IDC subscription.
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“In an emerging market, education is critical. Many buyers rely on third-party perspectives; having an analyst signing their name on an analyst brief can make a big impact on demand generation and sales enablement.”
The Results
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$323,000
In total pipeline
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15x
Return on Investment
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$152,000
In total revenue