Focus on the Right Market
This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.
The Situation
This client was having a difficult time determining what market to focus on. They were ready to accelerate their growth and needed help developing their strategic business plan.
-
The Solution
Syndio partnered with IDC to use IDC proprietary data and research for market analysis and to create a business strategy. The client also leveraged marketing research for benchmarking and the creation of marketing specific KPIs.
-
“I have always seen the value of IDC. Not just from the reports, but from the analysts’ point of view and angle around market data.”
The Results
-
Definition and development of a new tech category
-
Creation of the right go-to-market strategy
-
Development of tailored marketing assets