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When growth depends on getting GTM right, assumptions aren’t enough
Growth creates momentum, but it also introduces pressure. For technology vendors scaling quickly, the decision to enter new markets or move upmarket often arrives earlier...
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AI-Powered Cyberattacks are Here. Are You Ready?
Businesses are locked in an AI arms race. Cybercriminals are using generative AI, synthetic identities, and deepfake technology to accelerate attacks. At the same time,...
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Bringing trusted intelligence into AI-powered business research
As AI-powered research becomes a standard tool for business users, speed is no longer the primary challenge. Trust is. Decision-makers need access to validated research...
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Outcomes over Seats: How AI is Redefining Growth Prospects for European Software Vendors
By Bo Lykkegaard, Associate VP for Software Research Europe with advice and review by Ewa Zborowska, Research Director, AI, Europe Providers of SaaS solutions across...
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A closer look at how an IDC business value project unfolds
When technology leaders are under pressure to prove ROI, credibility matters as much as the numbers themselves. IDC’s Business Value practice is designed for organizations that need defensible,...
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Discovery in an AI-first economy: why relevance is decided earlier than ever
AI-mediated discovery is changing how buyers find information, form opinions and build trust. For marketing leaders, this shift raises new questions about visibility, credibility and influence long before engagement...
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Agentic AI in Asia/Pacific Manufacturing: From Prediction to Practice
Manufacturers across Asia/Pacific are navigating powerful crosscurrents: cost pressure, supply chain volatility, skills gaps, and intensifying competition. At the same time, AI is shifting from...
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Five Takeaways from IDC’s European Cloud FutureScape predictions webcast
In January, Carla Arend, Rahiel Nasir and Luis Fernandes presented IDC’s predictions for cloud in 2026 and beyond. Below is a summary of the main...
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Analyst advice: Start the year off strong and build momentum all year long
Getting Q1 right matters more than ever. By the time the year begins, strategies are already set, budgets are allocated, and expectations are high. Early...
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Stay ahead in a rapidly evolving market. Get timely insights, trusted research, and actionable guidance to help you make smarter technology and business decisions — whether you’re driving innovation, evaluating solutions, or shaping strategy.