As AI-powered research becomes a standard tool for business users, speed is no longer the primary challenge. Trust is.
Decision-makers need access to validated research they can rely on, without having to second-guess the quality or credibility of the insights they receive.
That’s why IDC is working with Amazon Web Services (AWS) to bring analyst-validated intelligence directly into Amazon Quick Research, giving business users access to trusted answers in minutes. Quick Research is one of the key capabilities within Amazon Quick, which helps users research topics, gain business insights, and automate workflows.
“AI can dramatically accelerate access to information, but trust, context, and judgment still come from human expertise,” said Eduardo Tobias, Senior Vice President of Product and Strategy at IDC.
The role of analyst-validated intelligence in AI research
Analyst-validated intelligence brings independent judgment and market context into AI-powered research, helping organizations move from information to decisions.
“A lot of us do internet research as part of our jobs, and a lot of information out there is outdated, inaccurate, or misleading,” said Jon Einkauf, Principal Product Manager at AWS and Product Lead for Quick Research. “Sometimes it’s hard for business users to quickly tell what information is reliable and what’s not.”
IDC intelligence addresses that uncertainty by combining proprietary data with global analyst expertise.
“IDC has over 1,000 analysts, global coverage, and decades of credibility with leading companies in the technology space and other verticals,” Einkauf said. “When we were thinking about who we wanted to partner with on Quick Research, it was really important to us that we partnered with a small number of companies that brought very high-quality, very deep insights.”
For AWS, IDC was not simply another data source. It was intelligence that decision-makers already relied on.
IDC’s impact on research outcomes
IDC intelligence is designed to support action, not just analysis. It provides context, perspective, and clear implications that help leaders move forward.
“Whereas the public internet can be fragmented, outdated, or inaccurate, IDC research as a general rule tends to be up to date, very thorough, and very detailed,” Einkauf said.
That distinction matters when research is used to inform real business decisions.
“That kind of insight is really helpful for decision-makers who are using Quick Research and Quick,” he added. “They’re not just looking for insights. They’re also looking to take action.”
Bringing IDC intelligence into Amazon Quick Research
AWS saw the same trust challenge facing business users. Quick Research was built to address it at scale by using agentic AI to help business users plan research, gather information, synthesize findings, and validate citations automatically.
“We oftentimes just don’t have enough time to do the research that we want to do to make the kind of informed decisions that we want to make,” Einkauf said.
Quick Research reduces that burden without sacrificing rigor.
“What we’re trying to do is make it easy for business users to do this kind of complex research and complex analysis and be able to do it in a fraction of the time that it might otherwise take,” he added.
What this collaboration means for organizations
Looking ahead, IDC and AWS see AI-powered research becoming more deeply embedded in everyday enterprise workflows.
“The combination of agentic AI in Quick and this very high-quality, reliable insights from IDC is a really powerful combination,” Einkauf said.
By partnering with AWS, IDC is reinforcing the role of analyst-validated intelligence in the next phase of AI adoption. As organizations rely more on AI-powered research, confidence in the intelligence behind those insights will remain essential.
For organizations navigating complex technology decisions, the takeaway is clear: AI can accelerate research, but trusted intelligence enables confident action.
Learn more about how IDC’s trusted technology intelligence is integrated into Amazon Quick Research to deliver expert-level insights in minutes.