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Adtech 2030: The agentic shift that will redefine digital advertising
By 2027, half of programmatic advertising will rely on privacy-enhancing technologies. By 2028, 75% of consumer discovery will originate from AI-generated summaries. And by 2030,...
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Navigating the Crosscurrents: Why CEO–CFO Alignment Now Defines Enterprise Resilience
Boards are asking tougher questions. Investors are testing AI claims. Growth forecasts are being scrutinized line by line. And volatility is no longer episodic. It...
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Claude Code Security发布，安全智能体实现从“助手”到“协作者”的范式跃迁
当AI能够像安全研究员一样理解代码逻辑，安全工作不再仅是“发现和解决问题”，而是迈向持续治理与协作重构的新阶段。
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IDC Point of View: First Look at the War in the Middle East and Its Impact on IT Spending in the Region and Globally
OVERVIEW The escalation of conflict in the Middle East introduces a new macroeconomic and geopolitical variable into an already fragile global technology environment. While IDC...
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わずか3年で7倍成長： 2026年、日本のAIインフラ投資は8,000億円を超えるとIDCが予測
国内市場において、AIインフラは新興技術分野から脱皮し、日本経済を支える中核的な社会基盤へと位置付けが変わりつつあります。2026年は、まさにこの変化を象徴する年になるとIDCではみています。 IDCが発表した最新データによると、日本のAIインフラ市場は構造的転換点に入ったことがわかります。
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Beyond the Performance: What China’s CNY 2026 Robot Showcase Signals for Global Tech Leadership
It has been just over a week since Chinese New Year 2026 and the impact of this year’s robotic display still lingers in my mind....
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Higher ASPs, lower unit volumes: How the memory crisis is reshaping the PC and smartphone outlook
In December 2025, we published our analysis of the global memory shortage crisis and its potential impact on the PC and smartphone markets heading into...
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IDC analysts examine business impact of latest tariff developments
Recent tariff developments are adding cost pressure and uncertainty across global technology supply chains. In a recent discussion, IDC’s Simon Ellis, Group Vice President of...
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When uptime isn’t enough: XLAs, AI and the battle for human potential
In the early 2020s, most IT dashboards looked deliciously green – until you cut them open. That “watermelon problem” summed up the gap between what...
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