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Six data-driven scenarios for marketing leaders in the AI era

Lead with confidence and build marketing strategies that deliver impact.

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  • Your field manual to navigating the AI technology shift

    AI is shifting how buyers search, engage, and decide faster than most marketing strategies can adapt. To stay ahead, marketing leaders need timely, evidence-based insights they can apply immediately.

    Strategies for a Changing World: Six Scenarios for Marketing Leaders turns IDC’s most urgent FutureScape predictions into a hands-on guide. From optimizing GenAI visibility to redesigning marketing teams, this guide is packed with readiness checklists, alignment prompts, and quick-win plays.

    Backed by IDC’s trusted market intelligence, you’ll be equipped to lead through the AI technology shift with confidence.

  • From insight to execution: IDC’s step-by-step framework

    Each scenario in Strategies for a Changing World follows the same structured format, making it simple to turn IDC’s insights into focused actions. For each scenario, you’ll get:

    • Prediction at a glance: Key insight
    • Why this matters: Strategic significance
    • Strategic readiness: Capabilities needed
    • Team questions: Prompts to align stakeholders
    • Stakeholders to engage: Collaborators to involve
    • Readiness signal check: Self-assessment
    • Quick win pay: Action you can take today
    • Watchlist signals: Trends to monitor

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Six scenarios you can act on now

  • 1. Mastering the shift to LLM optimization

    SEO as you know it is changing. Visibility now depends on how LLMs interpret and recommend your content.

  • 2. Elevating CX with AI investment

    Winning personalization comes from activated, unified data, not just more data.

  • 3. Building digital trust

    Transparency and ethics in AI use are make-or-break for loyalty and reputation.

  • 4. Orchestrating the AI-led demand engine

    Move from static campaigns to intelligent demand systems that surface high-intent buyers.

  • 5. Optimizing the AI-powered interface

    Conversational AI is your new homepage. Design experiences that match human tone and accuracy.

  • 6. Redesigning teams for a blended workforce

    As AI automates, teams must shift toward oversight, orchestration, and AI fluency.

Start capitalizing on the AI technology shift

  • Strategies for a Changing World: Six Scenarios for Marketing Leaders provides a proven framework built on IDC research and real-world expertise to help marketing leaders align stakeholders, focus resources, and lead with confidence.

    Don’t wait for disruption to dictate your next move.

Download the guide and turn insight into your competitive edge.

Get the guide now