INDIA, February 10, 2025 – According to International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker, India’s smartphone market grew 4% year-over-year (YoY), with shipments reaching 151 million units. A strong first half with 7% growth compensated for slower growth in the second half at only 2%. After five consecutive quarters of growth the market witnessed a cyclical dip in 4Q24, shipping 36 million units and declining by 3%.
India became the fourth largest market for Apple in 2024, after USA, China, and Japan, as shipments reached a record 12 million units in the country, with 35% YoY growth. In 4Q24, Apple entered the Top 5 brands in India for the first time with a 10% share. iPhone 15 and iPhone 13 were the highest shipped models, accounting for 6% of overall shipments during the quarter.
“The vendors and channel partners continued to provide price cuts, discounts, and extended device warranties in the post-festive period in 4Q24. While financing options were available across price segments, its impact was more pronounced in mid-range and premium devices throughout the year, with the ‘No Cost EMIs’ for up to 24 months being most popular,” said Upasana Joshi, senior research manager, Devices Research, IDC Asia Pacific.
Key Highlights for 2024:
While the ASPs (average selling price) reached a new high of US$259 in 2024, the 2% YoY growth was significantly lower than the double-digit growth seen the previous three years. The entry-premium (US$200 120 million 5G smartphones were shipped in the year. The share of 5G smartphone shipments increased to 79%, up from 55% in 2023, while 5G smartphone ASPs declined by 19% YoY to US$303. Within 5G, shipments of the mass budget (US$100 Shipments to offline and online channels grew almost at par by 4% YoY, and shares remained similar at 51% and 49%, respectively, in 2024. Samsung continued to lead in the online channel, while Apple climbed to the fourth position, with iPhone 15 as the highest shipped smartphone online. Within the offline channel, vivo maintained its dominance, while OPPO and Xiaomi climbed to the second and third spots, respectively. Overall, vivo surpassed Samsung for the leadership position in 2024, with its consistent omnichannel play, diversified portfolio across price segments and channel support. Nothing registered the highest growth overall, followed by Motorola and iQOO annually. The long tail of brands collectively gained ground in 2024, as the share of the top five vendors depleted from 76%, 68%, and 65% in 2022, 2023, and 2024 respectively. 54 million feature phones were shipped annually, declining by 11% YoY. Transsion continued to lead with a 30% share, followed by Nokia and Lava. Overall, 205 million mobile phones were shipped, registering a 1% annual drop. “With a low single-digit growth in 2024, growth in 2025 hinges on a stronger performance in the mass segment (US$100 Note: This chart/table shows data by IDC’s Brand field. Company ranking may differ where Companies own more than one Brand. *Figures in tables/charts rounded to the first decimal point. -Ends- For more information about IDC’s tracker products and research services, please contact Shivani Anand, Senior Marketing Specialist at sanand@idc.com. You can also follow IDC India’s Twitter and LinkedIn pages for regular updates. About IDC Trackers IDC Tracker products provide accurate and timely market size, company share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools. Click here to learn about IDC’s full suite of data products and how you can leverage them to grow your business. About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit idc.com/ap. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights. All product and company names may be trademarks or registered trademarks of their respective holders.
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