Indonesia’s Smartphone Market Year-over-Year Growth in 2024 is Driven by Ultra Low-End Segment and Affordable 5G Offerings
JAKARTA, 11 February 2025 — Indonesia’s smartphone market grew by 15.5% YoY to nearly 40 million units in 2024, according to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. Vendors were able to grow strongly in the first half of 2024 after multiple quarters of decline in the previous years.
In 4Q24, Indonesia’s smartphone market grew by 9.6% year-over-year and was rather stagnant at -0.2% quarter-over-quarter (QoQ). While vendors were expecting to ride off the wave of the year-end double-date festivals, demand slowed down as consumers were more apprehensive amidst the current economic conditions.
In 2024, growth was mainly driven by the ultra low-end segment ( Shares of 5G increased significantly to 25.8% in 2024, from 17.1% in 2023. The increase was mainly driven by the new model releases and increasingly affordable 5G offerings in 2024. Shares of the 5G market were still led by Samsung, with OPPO closing the gap only towards the end of 2024. 5G ASP dropped 20.4% YoY, reaching US$441 in 2024. “While the market did see a recovery in 2024 after years of decline, it is still not out of the woods yet. Consumers continue to be anxious amid global political and economic uncertainty. Growth continues to be coming from supply side forces, while demand is still generally lackluster. Growth is expected to be in the lower single digits for 2025,” says Vanessa Aurelia, research analyst at IDC Indonesia. To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Vanessa Aurelia at vaurelia@idc.com. For media inquiries, please contact Fenny Tjandradinata at ftjandradinata@idc.com or Jane Yap at jyap@idc.com -Ends- About IDC Trackers IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools. About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world’s leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.
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