MANILA, 11 February 2025 – According to International Data Corporation’s (IDC) Quarterly Mobile Phone Tracker, the Philippines smartphone market registered 6.1% year-over-year (YoY) growth to almost 18 million units in 2024.
Despite challenges such as the weakening peso and inclement weather events, the smartphone market acceleration is supported by the overall steady economic growth in 2024 and the strategic approach of vendors by bringing in more entry-level models to keep smartphones affordable to Filipinos.
More than half of total shipments in 2024 were priced below Note: The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary. “While the last quarter slowed down with an annual decline of 11.8% due to early launches by vendors in the prior quarter, it still remained the strongest quarter for smartphones with almost 5 million shipments in 4Q24 driven by the holiday season,” says Angela Medez, senior market analyst, Client Devices, IDC Philippines. To know more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Angela at amedez@idc.com. For media inquiries, please contact Michael De La Cruz at mdelacruz@idc.com or Miguel Carreon at mcarreon@idc.com. -Ends- About IDC Trackers IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and online query tools. About IDC International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDCAP and LinkedIn. Subscribe to the IDC Blog for industry news and insights. 
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