Global view. Local expertise.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. Their collective analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve key business objectives.

Direct access to expert analysts who serve as trusted partners

Learn more about how IDC research and data can support your business.

Helping customers achieve positive business outcomes

The combined power of IDC’s tenured market experts and proprietary data has facilitated customer growth for 60 years.

Changing the way the world thinks about the effects of technology on business and society.

International Data Corporation (IDC) is the premier global market intelligence, data, and events provider for the information technology, telecommunications, and consumer technology markets.

With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC’s analysis and insight help IT professionals, business executives, and the investment community make fact-based technology decisions and achieve their key business objectives.

iiAR Analyst Firm of the Year

Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for five consecutive years.

Press releases

The latest news on our company and the global tech markets we cover.

Ranked #1 in business press mentions for more than a decade

Our customers

Our vendor, buyer, and Wall Street customers trust IDC to provide a holistic view of the ICT market around the world.

I've been in Analyst Relations for nearly 20 years. IDC has outstanding research and its analysts are the best in the business. They are incredibly sharp but also super easy to work with and super easy to understand.

Senior Lead Analyst Relations Manager, Enterprise Tech Vendor

IDC is our trusted third-party data provider.

IDC is just so much easier to do business with than other major research and advisory firms and delivers solid value for the investment.

Director of Analyst Relations, Emerging Tech Vendor

IDC is a good partner to work with. They understand our business, are collaborative and their research coverage aligns well with the areas that we are most interested in. They have a lot of data that is updated regularly and backed by solid assumptions, methodology and analysts that cover most geos, industries, and tech segments.

Research Manager,,Enterprise Tech Vendor

IDC is one of my top go-to technology market research sources of all time.

Market Intelligence Director, Enterprise Tech Vendor

IDC is arguably the most interactive, supportive analyst firm out there. And, I appreciate the breadth of research, analyst expertise, and go-to-market deliverables they offer.

Director of Analyst Relations, Enterprise Tech Vendor

Easy to digest and insightful reports with the right data points to help customers make decisions about technology services.

Business Development Manager, Large Enterprise

IDC is and has always been a key opinion leader in technology research.

Leader, Emerging Tech Vendor

Learn more about how you can partner with IDC.

Events that Deliver ROI

IDC Events deliver what sponsors value most: targeted opportunities, direct connections with senior IT decision-makers, and brand authority strengthened by trusted analyst insight. 

Build visibility, pipeline, and trust

  • High-quality leads

    IDC Events consistently deliver volume and quality: 

    • 70% of attendees are from manufacturing, FSI, business services, and Government
    • 67+ 1:1 executive meetings at META Summits
  • Credibility that counts

    IDC is built on trust and peer validation:

    • Analyst-led content and agendas shaped by global experts
    • Recognition moments through Awards programs
    • 70%+ of attendees are Manager level and above, ensuring influence and decision-making power
  • Proven business impact

    Our events convert engagement into measurable outcomes:

    • 950+ partners working with IDC worldwide
    • Thousands of senior ICT decision makers across Europe attending annually
    • 70%+ audience turnout across regions — delivering the audiences promised

Drive Awareness & Reach

For sponsors seeking broad visibility, brand awareness, and access to new personas and/or organizations. 

  • Forums & industry events: large-scale, mixed audience (executives + practitioners) 
  • Award programs: prestigious recognition of senior IT leaders (CIOs, CISOs), elevating brand credibility. 

Generate Leads & Nurture Demand

For sponsors aiming to build pipeline and drive consideration.

  • Summits: senior-focused (C-level, C-1/2), strategic discussions with high-value buyers.
  • Xchange: invite-only, curated C-suite retreats fostering deep relationships in an intimate multi- sponsor format.

Build Trust & Accelerate Decisions

For sponsors focused on account-based engagement, credibility, and closing deals.

  • Exclusive ownership of the audience, including executive roundtables, dinners, or bespoke digital formats. Agendas co-created with IDC analysts to match your business objectives.

What our customers are saying

We've made some really good connections with a lot of follow-ups, mainly because of curiosity as to what's coming down the pipeline for those who are about to step into the AI agentic world and how this will define the future of work. A lot of people wanted to have further follow-ups to connect and discuss what this means for their organizations.

Chief Technology Officer, APAC, Workday

We are sincerely grateful for the opportunity to present our new solution to a highly engaged audience of business decision-makers.

Enterprise IT Vendor

Very inspiring presentation from IDC Research. Very good experience to bring HR & IT to one table. Great networking event. Nice location, great facilitation from the IDC Team.

Joerg Staff, Board Member, DGFP

Very valuable exchange of ideas and experience. And the sponsors were relevant for my role, I believe I will have fruitful follow-ups with some of them.

Mihai Petrov, CISO, Carrefour

Our partnership with IDC demonstrates our commitment to adding value for customers through data and creating an engaging platform that helps us support organizations to be adaptive in the current environment. With the proliferation of information and digital technologies, such collaborations are imperative to strengthening innovation in the digital environment. We look forward to more successes together in the future.

Mohamed Youssef, Head of Marketing (CEMEA), Red Hat

We had a positive experience at the IDC event in Calgary. The on-site support made everything run smoothly, and the networking opportunities were valuable and well-structured. Overall, it was a great forum to connect with the right audience, and we’d happily recommend it to colleagues.

Jose Borras, Marketing Manager, Partners & Events, ESET Canada Inc.

Let's build your sponsorship experience.

Fill out the form and a member of our team will be in touch.

IDC leadership

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Crawford Del Prete

President of IDC since February 2019. Prior to his current role, he served as IDC’s Chief Operating Officer.

Management team

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Matt Eastwood

SVP, WW Research

Matt Eastwood is Senior Vice President of IDC’s enterprise infrastructure, cloud, telecom, security, developers, channels and enabling technology research groups….

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Lars Goransson

Managing Director, IDC Canada & LATAM

Lars Goransson is responsible for IDC’s Canadian operation as Managing Director. IDC Canada’s product and services offerings provide the Canadian…

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Shunsuke Murahashi

Managing Director, IDC Japan

Shunsuke Murahashi was appointed Managing Director for IDC Japan in June 2022. Shunsuke has responsibilities for providing guidance and contributing…

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Bob Parker

SVP, WW Research

Bob Parker is a Senior Vice President responsible for several areas of research at IDC. He leads the global industry…

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Eric Prothero

Senior Vice President, Data & Analytics

Eric Prothero is IDC’s SVP of Data & Analytics and a member of IDC’s senior management team. He is responsible…

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Jonathan Share

Senior Vice President, Worldwide Custom Solutions

As Senior Vice President of Custom Solutions, Jonathan Share leads the IDC global business unit providing clients with influential content…

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Rick Villars

Group Vice President, Worldwide Research

Rick Villars is Group Vice President, Worldwide Research. As part of the management team, he is the chief analyst guiding…

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Meredith Whalen

Chief Research & Data Officer

As IDC’s Chief Research & Data Officer, Meredith Whalen sets the strategic vision for IDC’s global research and data solutions,…

Learn more about how IDC can help with your mission-critical priorities.

Demuestre el beneficio para el cliente y el retorno de la inversión ROI

IDC Business Value ofrece una visión basada en pruebas de cómo las inversiones en tecnología impulsan el éxito organizativo y el rendimiento financiero.

Atraiga prospectos y reduzca su ciclo de ventas

Nuestros análisis personalizados cuantifican el impacto económico de su tecnología, destacando beneficios financieros, mejoras en la productividad y reducción de costos.

Además, nuestros conocimientos agilizan la generación de oportunidades y acortan los tiempos de ventas.

Con nuestras soluciones de Valor de Negocio, podrá posicionar sus ofertas como la opción más rentable para sus clientes mediante:

  • Eliminar preocupaciones relacionadas con el precio.
  • Cuantificar y transmitir el valor de sus soluciones.
  • Capacitar a sus equipos de ventas para demostrar eficazmente el ROI.

Soluciones para ayudarle a transmitir el valor al cliente

Descubra recursos fundamentados en evidencia y diseñados estratégicamente para superar objeciones, fomentar la generación de oportunidades y acelerar ventas y asociaciones.

“Asociarnos con IDC realmente nos abrió los ojos al valor que aportamos a nuestros clientes. Sus herramientas de Valor de Negocio nos ayudaron a medir el impacto real de nuestras soluciones. Esos conocimientos han sido fundamentales para moldear nuestra propia estrategia.”

IDC Business Value da soporte a roles clave como:

  • CFOs: Obtenga modelos detallados de Retorno de la Inversión (ROI) y Coste Total de Propiedad (TCO) para tomar decisiones financieras informadas y justificar inversiones.
  • CIOs: Demostrar el valor estratégico y el impacto de su tecnología en el negocio.
  • Equipos de ventas y marketing: Comunicar el valor de las soluciones tecnológicas, precios y demostrar el ROI a los clientes.
  • Directores de TI: Comparar con los estándares del sector y las mejores prácticas para alinear las inversiones con los objetivos
  • Analistas empresariales: Obtener información para medir el impacto económico de las soluciones tecnológicas y ayudar en la planificación estratégica.

Evidencie el valor para el cliente y la rentabilidad de sus soluciones.

IDC Leadership

Image of Genevieve Juillard

Genevieve Juillard

Chief Executive Officer

Management Team

Image of Crawford Del Prete

Crawford Del Prete

President

As President of IDC, Crawford Del Prete serves as a global thought leader and strategic customer advisor and also leads the…

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Renuka Drummond

General Counsel & Corporate Secretary

Renuka Drummond is IDC’s General Counsel and Corporate Secretary and is responsible for IDC’s legal, corporate compliance, and data privacy…

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Tiziana Figliolia

Chief Financial Officer

Tiziana Figliolia is the Chief Financial Officer at IDC, where she oversees all aspects of the company’s financial operations, including…

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Andrew Hamel

Chief Technology Officer

As Chief Technology Officer for IDC, Andrew Hamel oversees IDC’s innovative research and development function, leveraging emerging technologies such as…

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Susan Hunsberger

Chief People Officer

Susan Hunsberger is IDC’s Chief People Officer, leading the company’s global human resources organization, including talent acquisition, learning and development,…

Image of Meredith Whalen

Meredith Whalen

Chief Research & Data Officer

As IDC’s Chief Research & Data Officer, Meredith Whalen sets the strategic vision for IDC’s global research and data solutions,…

Learn more about how IDC can help with your mission-critical priorities.