IDC Accelerator Program
See how to accelerate your strategic goals with the right content, data, and expertise.
Watch VideoFrom raising market awareness to advancing revenue growth goals, growing tech disruptors have a lot on their plates.
What Emerging Vendors are Saying
Awareness
We're not a household name; we need partners that can help convey the message and validate the position about our company and industry.
Positioning
One of the biggest challenges as a category creator is getting analysts to see the same market opportunities. How do they classify what we do? There’s no consistency in terms of category names.
Growth
There’s probably a lot more value we could unlock from research or analysts who are not necessarily within the service that we subscribe to. Silos are the biggest issue.
Strategy
I’m doing a lot of work with the VC Community and one of my key instructions to founders is to build their analyst relations team ASAP because of the value of analysts.
Storytelling
If you don’t have a POV, you aren’t a thought leader. We need feedback from analysts. It’s exploratory for our product and what we provide.
Introducing the IDC Accelerator Program
Custom-built to meet disruptive technology vendor's needs, IDC's flexible Accelerator program offers:
- Analyst-made content to jumpstart your awareness and lead generation efforts
- Access to a diverse set of IDC expert analysts and their advice to propel growth
- A wealth of published data and research in your highest-priority area to guide strategic thinking
- A CXO Advisor committed to directing clients through their business goals and maximizing their success
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Raise Awareness:
Jumpstart Your Awareness with and Lead Generation with Ready-Made Content
Use the IDC Analyst Brief to raise awareness of market or technology trends/predictions that address your audience's needs, and the analyst-featured Social Tile to inject the third-party validation your target buyers want into your marketing, lead generation, and revenue generation opportunities.
Use the IDC Analyst Brief to raise awareness of market or technology trends/predictions that address your audience's needs, and the analyst-featured Social Tile to inject the third-party validation your target buyers want into your marketing, lead generation, and revenue generation opportunities.
Contact IDC to Learn More about Jumpstart Your Awareness with and Lead Generation with Ready-Made Content
The IDC Analyst Brief is a 1000-word article-style analyst paper that discusses a vendor and product neutral topic that address the specific concerns and needs of your target audience. The social tile can be used to promote your awareness materials. -
Compete-Position-Grow:
Gold-Standard Data and Research at Your Fingertips
Harness IDC's published research and industry-leading data to shape your competitive positioning and growth opportunities.
Harness IDC's published research and industry-leading data to shape your competitive positioning and growth opportunities.
Contact IDC to Learn More about Gold-Standard Data and Research at Your Fingertips
Receive unparalleled access to published data and research in your core market area. Choose from over 20 core research areas. -
Strategy & Messaging:
IDC's Analyst Roster Unlocked
Consult with any of IDC’s 1300+ market experts 5 times per year to gain insight into competitive intelligence, market predictions, product evaluation, and more.
Consult with any of IDC’s 1300+ market experts 5 times per year to gain insight into competitive intelligence, market predictions, product evaluation, and more.
Contact IDC to Learn More about IDC's Analyst Roster Unlocked
Gain a strategic advantage over the market by using IDC's extensive knowledge of channel/partner strategies and market forecast/outlooks and use this expertise to validate product and business strategies. -
Storytelling & Navigate Opportunities:
Consult with Your CXO Advisor for Success
Work with our seasoned technology experts to navigate and achieve your goals in partnership with IDC.
Work with our seasoned technology experts to navigate and achieve your goals in partnership with IDC.
Contact IDC to Learn More about Consult with Your CXO Advisor for Success
Use your four strategic sessions with your CXO Advisor to discuss high-level strategic initiatives, including market alignment, competitive positioning, ecosystem leverage, and brand messaging/storytelling for your diverse audiences.
Explore IDC's Expert Advice for Technology Marketers and Sales Professionals
A Decade of Data: What the Next 10 Years of Tech Marketing Will Look Like
Explore discusses how marketing has changed during the decade and get valuable insight about how to evolve your marketing organization.
The Tech Marketer's Field Guide to Post-Pandemic Marketing Success
What does marketing success look like for emerging technology vendors in the post-pandemic world? Get the lay of the land with IDC's new guide and build a marketing strategy that best supports your organization in the "new normal".
The Technology Marketer's Guide to Leveraging Third Party Experts
67% of technology buyers use third party analyst reports when making purchase decisions. Learn how to incorporate third party expertise successfully into your marketing and sales processes.
Why IDC is the Right Fit for Growing Tech Vendors
Partnering with an analyst firm is critical for innovative technology providers to advance their market awareness, grow lead generation efforts, and build third-party validation momentum. However, some analyst firms have rigid structures that impede rather than advance disruptors' growth. We are focused on offering you the flexible strategic relationship you need.
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Awareness Partner
Working with tech marketers to build & deliver messages that drive measurable results.
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Most Influential Analysts
Helping IT professionals, business execs & the investment community make decisions every day.
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Personalized Experience
Ensuring that we match our solution to the category where you are innovating.
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Industry Lens
Our industry research advises on issues facing today’s digital business leaders.
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Global Presence
With experts in over 110 countries – wherever you need to grow, we’ll be there.
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Data at IDC's Core
Single source for understanding market opportunities, portfolio planning & use cases.