From raising market awareness to advancing revenue growth goals, growing tech disruptors have a lot on their plates.
What Emerging Vendors are Saying
We're not a household name; we need partners that can help convey the message and validate the position about our company and industry.
One of the biggest challenges as a category creator is getting analysts to see the same market opportunities. How do they classify what we do? There’s no consistency in terms of category names.
There’s probably a lot more value we could unlock from research or analysts who are not necessarily within the service that we subscribe to. Silos are the biggest issue.
I’m doing a lot of work with the VC Community and one of my key instructions to founders is to build their analyst relations team ASAP because of the value of analysts.
If you don’t have a POV, you aren’t a thought leader. We need feedback from analysts. It’s exploratory for our product and what we provide.
Introducing the IDC Accelerator Program
Custom-built to meet disruptive technology vendor's needs, IDC's flexible Accelerator program offers:
- Analyst-made content to jumpstart your awareness and lead generation efforts
- Access to a diverse set of IDC expert analysts and their advice to propel growth
- A wealth of published data and research in your highest-priority area to guide strategic thinking
- A CXO Advisor committed to directing clients through their business goals and maximizing their success
Explore IDC's Expert Advice for Technology Marketers and Sales Professionals
A Decade of Data: What the Next 10 Years of Tech Marketing Will Look Like
Explore discusses how marketing has changed during the decade and get valuable insight about how to evolve your marketing organization.
The Tech Marketer's Field Guide to Post-Pandemic Marketing Success
What does marketing success look like for emerging technology vendors in the post-pandemic world? Get the lay of the land with IDC's new guide and build a marketing strategy that best supports your organization in the "new normal".
The Technology Marketer's Guide to Leveraging Third Party Experts
67% of technology buyers use third party analyst reports when making purchase decisions. Learn how to incorporate third party expertise successfully into your marketing and sales processes.
Why IDC is the Right Fit for Growing Tech Vendors
Partnering with an analyst firm is critical for innovative technology providers to advance their market awareness, grow lead generation efforts, and build third-party validation momentum. However, some analyst firms have rigid structures that impede rather than advance disruptors' growth. We are focused on offering you the flexible strategic relationship you need.